Roadside America is an ingenious concept that connects users to the real world in new and exciting ways. The app enables users to find hidden roadside attractions on their road trips anywhere in Canada and the United States.
What I particularly like about the Roadside America app is that is uses technology to connect users to reality in a way that was never before possible. Submissions come from experts and travelers with a good tip; if you know of a roadside attraction, submit it on their site.
Implications - Consumers are looking more and more toward technological solutions to connect them with the world in new and exciting ways. The Roadside America app taps into this impulse and enables users to have new experiences. Companies should take this mindset into account when creating products and marketing initiatives.