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Fashionable Feline Sneakers

The Hello Kitty Vans Collection Has the Purrfect Shoes for Summer

— May 23, 2011 — Fashion
The new Hello Kitty Vans Collection is finally finished and will be available June 1st! The collection combines the classic street style of Vans and the fun, lovable cartoon to make for a perfect summertime shoe collection.

The Hello Kitty Vans Collection consists of not only a wide variety of kitty-inspired prints, but also numerous styles of classic Vans from which Hello Kitty enthusiasts can choose. Shoes from the collection are available in high-tops, slip-ons and the low-rise lace-ups. The Hello Kitty Vans Collection also boasts a fun and colorful collection of prints on the shoes including a punky checkered pattern, a bright pink patchwork and a multi-colored medley. The entire collection will be available for purchase online starting June 1st at the Sanrio and the Vans website.
Trend Themes
1. Hello Kitty Fashion - The Hello Kitty Vans Collection demonstrates a growing trend of incorporating popular characters into high-end fashion, presenting an opportunity for similar collaborations.
2. Summer Shoe Collections - The release of the Hello Kitty Vans Collection shows a rising trend of brands releasing special collections for the summer season, presenting an opportunity for businesses to focus on seasonal product lines.
3. Street Style Fashion - The Hello Kitty Vans Collection highlights the ongoing trend of fashion brands embracing street style designs, such as Vans’ classic skate shoes, presenting an opportunity for further collaboration between streetwear and high fashion brands.
Industry Implications
1. Fashion Retail - The Hello Kitty Vans Collection presents an opportunity for fashion retailers to collaborate with popular culture icons and expand their customer base.
2. Footwear Industry - The Summer Shoe Collection trend offers opportunities for footwear companies to release limited edition collections for seasonal events.
3. Licensing Industry - Collaborations between fashion brands and popular culture icons highlight the growing opportunity for licensing companies to diversify their offerings and expand into the fashion industry.
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