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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,184 more

Instant Gratification

Rewarding customers immediately for interaction

Implications - With daily discounts becoming a part of everyday life, more consumers want quick, instant rewards and are becoming less patient with ongoing, long-term loyalty programs. As such, more brands are creating campaigns that offer immediate rewards and prizes. What’s more, these instant rewards are often given through user interaction, which allows the brand to merge both engagement and incentives to further amplify positive brand association and top-of-mind awareness.
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
400,581 Total Clicks
Date Range:
May 11 — Dec 11
Trending:
Mild

Featured Examples

Interactive Cafe Storefronts
Interactive Cafe Storefronts
My Starbucks Rewards Program Rewards Frequent Customers
Mega coffee chain Starbucks is launching the My Starbucks Rewards program in Canada -- specifically in the major cities of Toronto and Vancouver. To launch it, the company has installed interactive storefronts… MORE
Teamwork Vending Machines
Teamwork Vending Machines
The Coca-Cola Friendship Machine Rewards Amiability With Double the Pop
The Coca-Cola Friendship Machine video not only leaves me, a lover of Coke, craving one, but also makes me want to share it with a friend. The above video on the company’s YouTube channel shows the Coca-Cola… MORE
Generous Prize Dispensers
Generous Prize Dispensers
The Nokia Foursquare Gifting Machine Rewards You for Using Social Media
Playing on the ‘random acts of kindness’ marketing ploy, cell phone tycoon Nokia has launched the Nokia Foursquare Gifting Machine. The contraption made its debut at the Skypark in Glasgow as... MORE
Pedal-Powered Water Dispensers
Pedal-Powered Water Dispensers
Vitaminwater Company Activate Releases a Cyclable Vending Machine
Staying fit has never been so rewarding with the release of a new vending machine by Vitaminwater company Activate. The new machine, which can be found at a Los Angeles shopping center called The... MORE
Interactive Video Prizes
Interactive Video Prizes
Meijer 'Get Gifted' Site Lets Users Click to Win Daily Products
Retail chain Meijer has launched a really innovative marketing campaign for the holiday season with the Meijer 'Get Gifted' site. This dedicated site awards users with daily prizes for interaction. The… MORE
Talent Show Social Networking
Talent Show Social Networking
Pepsi 'Sound Off' & Pulse Sites Help to Promote 'The X Factor'
Lately, it seems as if Pepsi and Coke have been battling head to head when it comes to social media. The Pepsi Sound Off and Pulse sites are two new social networking sites recently launched by Pepsi to… MORE
play_circle_filled Daily Deal Supermarkets
Daily Deal Supermarkets
Aisle50 Offers Half-Price Groceries to Loyal Shoppers
Aisle50 is a new daily deal service that offers discounts on perhaps the most-purchased commodity in America: food. Aisle50 is based in North Carolina and has partnered with east coast grocery chain Lowes… MORE

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Christmas Equation Campaigns
Christmas Equation Campaigns
The Brain Candy Toys Holiday 2011 Ads Flex the Mind Muscle
Soda-Branded Holiday Anthems
Soda-Branded Holiday Anthems
Coke's 'Shake Up Christmas' Features Voice of Natasha Bedingfield
Insane Holiday Shopping Infographics
Insane Holiday Shopping Infographics
'Crazy for Black Friday Deals' Highlights Buyer Budgets
Holiday Vomit Packs
Holiday Vomit Packs
Hurl Your Festivities into the Christmas Sick Bag
Drugstore Discount Apps
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Walgreens Mobile Coupons Launches for the Holiday Season
Coffee-Branded Holiday Hubs
Coffee-Branded Holiday Hubs
The Starbucks 'Let's Merry' Site is Dedicated to Christmas
Online Gift Advice Apps
Online Gift Advice Apps
Shopycat App Makes Gift Recommendations from Facebook Activity
Crowdsourced Christmas Songs
Crowdsourced Christmas Songs
Matt Berry Brings Festive Cheer to the Community
Christmas Shopping Woe Charts
Christmas Shopping Woe Charts
The Holiday Spending Forecast Will Shock Readers
Light-Bodied Brews
Light-Bodied Brews
Starbucks ‘Blonde' Roast is a Weaker Blend for Mild Tastes
play_circle_filled Ugly Footwear Parodies
Ugly Footwear Parodies
The 'Uggcitrin' Ugg Boot Vaccine Video Begs You to Get Protected
100 Alternatives to Java Drinks
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Climate Change is the Main Cause of a Possible Coffee Extinction
Employment-Augmenting Coffee Chains
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Starbucks 'Create Jobs for USA' Program Strengthens Small Biz
Leafy World Map Mugs
Leafy World Map Mugs
From Tumbler Encourages Starbucks Drinkers to Go Green With Their Cups
Convenient Coffee Contributions
Convenient Coffee Contributions
The Starbucks Japan 'Share with a Friend' Promo is About Bonding
Tactile Coffee Branding
Tactile Coffee Branding
Starbucks Braille Card for Visually Impaired Caffeine Lovers
Evolutionary Logo Diagrams
Evolutionary Logo Diagrams
Stock Logos Predicts How Companies will Look Over Time
Celebrity-Celebrating Soda Ads
Celebrity-Celebrating Soda Ads
The Pepsi Music Icons Commercial Honors Musical Legends
play_circle_filled Interactive Fashion Factories
Interactive Fashion Factories
The New Balance Flagship Store in NYC is a Conveyor Belt of Style
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The Prigat Smile Stations Bring Happiness to Consumers
Privacy-Pushing Campaigns
Privacy-Pushing Campaigns
The CBS Person of Interest Interactive Billboards are Borderline Creepy
Realistic Booze Bus Marketing
Realistic Booze Bus Marketing
The Movia Bus Ad Lets You Know When It's Time to Go
Lifesaving Daily Deals
Lifesaving Daily Deals
Groundswell Health Offers Deep Discounts on Medical Equipment
Collective Coffee Purchasing Experiments
Collective Coffee Purchasing Experiments
Jonthan Stark Offers QR as a Money Sharing Service
Fantastic Foodie E-Coupons
Fantastic Foodie E-Coupons
BiteHunter Website Offers Food Deals Based on Where You Are
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play_circle_filled Pizza Vending Machines
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'Let's Pizza' Cooks a Snack for Consumers in Under Three Minutes
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Take Care of All Your Cycling Needs With the Bicycle Repair Station
Daring Discount Partnerships
Daring Discount Partnerships
FourSquare Daily Deals Result of Strategic Collaboration
play_circle_filled Virtuous Vending Tools
Virtuous Vending Tools
The Coca-Cola Japanese Red Cross Charity Soda Machines are Donation-Ready
Daily Deal Sports Sites
Daily Deal Sports Sites
Crowd Seats Offers Cheap Seats to Sporting Events
Chicken Vending Machines
Chicken Vending Machines
The NOAH Egg Machine Shows the Plight of Chicken in Factory Farms
play_circle_filled Motivating Interactive Campaigns
Motivating Interactive Campaigns
Saucony's Athletic Ad Campaign Asks Users to Find Their Strength
Eggcellent Food Dispensers
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The Egg Vending Machine Provides Fresh Eggs on a Daily Basis
Social Vending Machines
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Comedic Cola Campaigns
Comedic Cola Campaigns
Sofia Vergara and David Beckham in the Diet Pepsi Beach Tweet Commercial
Celebratory Pop Cans
Celebratory Pop Cans
The James Jarvis x Coca-Cola 125th Anniversary Cans are Fun and Quirky
play_circle_filled Vintage Pop Can Ads
Vintage Pop Can Ads
Pepsi and Mountain Dew Bring Back Old Designs and Ingredients
play_circle_filled Art Vending Machines
Art Vending Machines
The Kunstautomat in Berlin Dispenses Miniature Masterpieces
Daily Deal Dating Sites
Daily Deal Dating Sites
E Deal du Jour Offers Up a Different Hunk Daily
EV-Charging Vending Machines
EV-Charging Vending Machines
Quench Your Thirst and Electronic Vehicle in One Stop
Individual Drink Fridges
Individual Drink Fridges
The LED Beverage Cooler Will Keep Your Drink Ready to Chug
Rewarding Recycling Stations
Rewarding Recycling Stations
The Pepsi Dream Machine Prepares to Make Its Debut (UPDATE)
Pedal-Powered Soda Stands
Pedal-Powered Soda Stands
The Pepsi Mobile Gives the Mobile Snack Stand a Makeover
Art Vending Machines
Art Vending Machines
The ALIFE Art Machine Dispenses Boxes of Artistic Creations
Skinny Soda Cans
Skinny Soda Cans
The Diet Pepsi Skinny Can Hop on The Thinner-is-better bandwagon
Markdown-Monitoring Apps
Markdown-Monitoring Apps
Save Money With Daily Discounts Through the Amazon Deals App
3D Refreshment Dispensers
3D Refreshment Dispensers
Coca Cola Japan Changes the Face of Vending Machines
Santa Vending Machines
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The Muji Christmas Machine Bring Cheer and Festivity to Barcelona
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The Pronto Wine Vending Machine Only Serves the Sober
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Foursquare Partners With Safeway and Pepsi for Foursquare Rewards
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Communal Crustacean Dispensers
This Crab Vending Machine Sells Live Shanghai Hairy Crabs
One-Stop Deal Aggregators
One-Stop Deal Aggregators
Dealery Presents the City's Best Deals Without E-mail
Daily Deal Aggregators
Daily Deal Aggregators
Urban Spoils Helps You Sift Through the Savings
play_circle_filled Pop Dispenser Parties (UPDATE)
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The Coca-Cola 'Happiness Machine' Hits a London College
play_circle_filled Witty Vending Machines
Witty Vending Machines
These Juicy Drench Dispensers Will Take Your Brain Power as Cash
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Vending Machines as an Art Medium