Category
Lifestyle
Assisted Choices
Trend cluster
Category
Instant
Gratification
Rewarding customers immediately for interaction.
2.5
Trend score
Trend
What is the Instant Gratification trend?
Instant Gratification: With daily discounts becoming a part of everyday life, more consumers want quick, instant rewards and are becoming less patient with ongoing, long-term loyalty programs. As such, more brands are creating campaigns that offer immediate rewards and prizes. What’s more, these instant rewards are often given through user interaction, which allows the brand to merge both engagement and incentives to further amplify positive brand association and top-of-mind awareness.
Trend themes
Themes within the Instant Gratification trend
Three behaviours holding the trend together01
Instant Gratification
Brands are creating campaigns that offer immediate rewards and prizes, merging engagement and incentives to amplify brand association and top-of-mind awareness.
02
Promoting Good Habits
Promotional tools are being created that encourage healthy and sustainable habits, inspiring consumers to be more health-conscious and environmentally aware.
03
Interactive Marketing
Marketing campaigns are being designed which encourage consumer interaction through social media and engaging online content.
Industry implications
What the Instant Gratification trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Trends such as daily deal services and reward programs are ideal disruptive innovation opportunities to keep customers engaged and coming back.
For
Retail Industry
Interactive storefronts and online interactive content can promote brand loyalty and increase foot traffic.
For
Technology Industry
The merging of technology and marketing is presenting opportunities for highly targeted, interactive campaigns that can be tracked and analyzed in real-time for optimal results.
Trend signals
Trend signals for Instant Gratification
Trend score 2.5 out of 10, from popularity 37%, activity 31%, freshness 8%.
Popularity37%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Instant Gratification trend
7 featured examples from May 5 to Nov 27, 2011CategoryMarketing
Interactive Cafe Storefronts
My Starbucks Rewards Program Rewards Frequent Customers
Retailers can leverage interactive storefronts and customer rewards programs to enhance customer engagement and drive sales.
CategoryPop Culture
Teamwork Vending Machines
The Coca-Cola Friendship Machine Rewards Amiability With Double the Pop
Collaborative vending machines like the Coca-Cola Friendship Machine present a disruptive innovation opportunity in the beverage industry to enhance customer experience and encour…
CategoryMarketing
Generous Prize Dispensers
The Nokia Foursquare Gifting Machine Rewards You for Using Social Media
Retailers can use gamification and crowdsourcing to drive in-store and online engagement, while offering rewards through social media to give customers an incentive to shop with t…
CategoryAutos
Pedal-Powered Water Dispensers
Vitaminwater Company Activate Releases a Cyclable Vending Machine
Disruptive innovation opportunity: Incorporate interactive and experiential elements into beverage vending machines to engage customers and strengthen brand loyalty.
CategoryMarketing
Interactive Video Prizes
Meijer 'Get Gifted' Site Lets Users Click to Win Daily Products
The retail industry can use interactive marketing campaigns to attract customers and increase sales.
CategoryLifestyle
Talent Show Social Networking
Pepsi 'Sound Off' & Pulse Sites Help to Promote 'The X Factor'
Disruptive innovation opportunities in creating dedicated social networking platforms for TV shows, incorporating gamification, and capturing real-time audience feedback.
CategoryTech
Daily Deal Supermarkets
Aisle50 Offers Half-Price Groceries to Loyal Shoppers
Opportunity for grocery stores to partner with daily deal services and offer discounted deals on food items to increase customer loyalty.
