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Supersized Selling (UPDATE)

Larger-than-life marketing tactics are impossible to ignore

Implications - These days, the marketing mantra seems to be “go big or go home” as more brands look to colossal structures, ads and stunts to make an impact on consumer preference. These over-sized marketing methods are far from subtle, and perhaps that’s what makes them effective. Such grandiose advertising is not trying to deceive consumers; rather, its blatancy is a refreshing marketing tactic that not only garners attention but also appreciation from consumers.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
764,134 Total Clicks
Date Range:
Feb 11 — Dec 11
Trending:
Average

Featured Examples

Cracking Restaurant Campaigns
Cracking Restaurant Campaigns
The McDonald's Fresh Eggs Daily Billboard is a Top-Notch Stunt
After the egg stunt Lady Gaga pulled during her 2011 Grammy performance earlier this year, many people probably believed that another egg stunt could never outdo that one, yet this McDonald's Fresh Eggs… MORE
Monumental Startup Stunts
Monumental Startup Stunts
The Tremendous Square Times Square Billboards
In time for the startup company's second birthday, the Square Times Square billboards demonstrate how much of a bang the mobile paying system is beginning to create. Taking over the entire corner of New… MORE
play_circle_filled Mysterious Sculpture Stunts
Mysterious Sculpture Stunts
‘The Big Hands' by Nikon is a Ground-Breaking Camera Campa
One of the coolest marketing campaigns hit the world in a big way when 'The Big Hands' by Nikon stunt was recently executed in several European cities. The camera kingpin kept the world in suspense when… MORE
play_circle_filled Monstrous Massive Magazines
Monstrous Massive Magazines
Visionaire 61 Larger Than Life is the World’s Biggest Publication
It is no secret that the world of print magazines has taken a huge hit in the past few years due to the availability of online content, but the Visionaire 61 Larger Than Life issue is looking to squash… MORE
play_circle_filled Behemoth Arcade Games
Behemoth Arcade Games
The Giant Google Xoom Labyrinth Steals the Show at Google I/O 2011
Google I/O 2011 is a little too geeky for my tastes, but I can't help but be jealous at the herd of nerds who get to play with the giant Google Xoom labyrinth featured at the show. Google has built a massive… MORE
Car-Impaling Forks
Car-Impaling Forks
Royal De Luxe's Amuse Gueule Stunt Advertises IDM's Bulthaup Kitchen Line
The Amuse Gueule advertising stunt, which roughly translates to 'tidbit' or 'appetizer,' is definitely one way of grabbing people's attention. Of course, it may inspire a few random and ultimately unnecessary… MORE
play_circle_filled Massive Mobile Stunts
Massive Mobile Stunts
Microsoft Builds Giant Windows Phone in New York for Marketing Edge
The French have a saying, ‘tous qui est petit est bon’ meaning all that is small is good, but Windows has clearly booted that approach out the door with its display of a giant Windows... MORE
Nature-Inspired Billboards
Nature-Inspired Billboards
Sony Erects a Colossal, Permanent Rainbow in L.A.
A rainbow is coming to Los Angeles, and it's permanent. In honor of the rainbow's equally permanent place in pop culture, Sony is constructing a nine-story effigy in L.A.'s movie-making district, Culver… MORE

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play_circle_filled Nonsensical Starlet Openings
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