Category
Lifestyle
Assisted Choices
Trend cluster
Category
Supersized Selling
(UPDATE)
Larger-than-life marketing tactics are impossible to ignore.
4.1
Trend score
Trend
What is the Supersized Selling (UPDATE) trend?
Supersized Selling (UPDATE): These days, the marketing mantra seems to be “go big or go home” as more brands look to colossal structures, ads and stunts to make an impact on consumer preference. These over-sized marketing methods are far from subtle, and perhaps that’s what makes them effective. Such grandiose advertising is not trying to deceive consumers; rather, its blatancy is a refreshing marketing tactic that not only garners attention but also appreciation from consumers.
Trend themes
Themes within the Supersized Selling (UPDATE) trend
Three behaviours holding the trend together01
Oversized Marketing Methods
Implications include a refreshing marketing tactic that not only garners attention but also appreciation from consumers.
02
Mystery Sculpture Stunts
Interactive marketing win, creating huge branding buzz.
03
Monstrous Massive Magazines
Looking to squash financial troubles, massive companies look to new and innovative print materials.
Industry implications
What the Supersized Selling (UPDATE) trend means for industry
Where the trend changes the playbookFor
Advertising agencies
In order to create buzz, these companies are forced to think outside of the box and create new, immersive experiences.
For
Print and Magazine Industry
As more people move towards digital, innovative print materials could be the key to disruptive innovation for traditional publishers.
For
Food and Restaurant Industry
Innovative campaigns, particularly those that focus on breakfast, can create a lasting impact and advertising returns.
Trend signals
Trend signals for Supersized Selling (UPDATE)
Trend score 4.1 out of 10, from popularity 65%, activity 49%, freshness 8%.
Popularity65%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Supersized Selling (UPDATE) trend
8 featured examples from Feb 14 to Nov 15, 2011CategoryMarketing
Cracking Restaurant Campaigns
The McDonald's Fresh Eggs Daily Billboard is a Top-Notch Stunt
The development of innovative advertising concepts can help companies stand out in a crowded marketplace and drive consumer engagement.
CategoryTech
Mysterious Sculpture Stunts
‘The Big Hands' by Nikon is a Ground-Breaking Camera Campa
Nikon's 'The Big Hands' campaign is a disruptive innovation opportunity for the camera and photography industry, providing inspiration for creative advertising and marketing campa…
CategoryMarketing
Monumental Startup Stunts
The Tremendous Square Times Square Billboards
Opportunity for disruptive innovation in the fintech industry to develop new payment solutions that offer more convenience and better customer experience.
CategoryPop Culture
Monstrous Massive Magazines
Visionaire 61 Larger Than Life is the World’s Biggest Publication
Print publishers can experiment with innovative formats and limited print runs to create a niche market and drive demand for their publications.
CategoryTech
Behemoth Arcade Games
The Giant Google Xoom Labyrinth Steals the Show at Google I/O 2011
The gaming industry has the opportunity to embrace large-scale interactive installations and create unique gaming experiences.
CategoryMarketing
Massive Mobile Stunts
Microsoft Builds Giant Windows Phone in New York for Marketing Edge
Leveraging innovative marketing techniques, such as giant displays, to engage consumers and promote mobile products.
CategoryMarketing
Car-Impaling Forks
Royal De Luxe's Amuse Gueule Stunt Advertises IDM's Bulthaup Kitchen Line
The homegoods retail industry can explore disruptive innovation opportunities by incorporating immersive art installations to showcase their products.
CategoryMarketing
Nature-Inspired Billboards
Sony Erects a Colossal, Permanent Rainbow in L.A.
The film industry can leverage iconic films to create effective marketing and brand messaging with large-scale installations.
