Ideas
Explore the world's #1 largest database of ideas and innovations, with 473,552 inspiring examples.
Trend Reports
Discover why 1,270 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,270 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,219 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 473,552 cutting edge ideas.

Supersized Selling (UPDATE)

Larger-than-life marketing tactics are impossible to ignore

Implications - These days, the marketing mantra seems to be “go big or go home” as more brands look to colossal structures, ads and stunts to make an impact on consumer preference. These over-sized marketing methods are far from subtle, and perhaps that’s what makes them effective. Such grandiose advertising is not trying to deceive consumers; rather, its blatancy is a refreshing marketing tactic that not only garners attention but also appreciation from consumers.
Trend Themes
1. Oversized Marketing Methods - Implications include a refreshing marketing tactic that not only garners attention but also appreciation from consumers.
2. Mystery Sculpture Stunts - Interactive marketing win, creating huge branding buzz.
3. Monstrous Massive Magazines - Looking to squash financial troubles, massive companies look to new and innovative print materials.
Industry Implications
1. Advertising Agencies - In order to create buzz, these companies are forced to think outside of the box and create new, immersive experiences.
2. Print and Magazine Industry - As more people move towards digital, innovative print materials could be the key to disruptive innovation for traditional publishers.
3. Food and Restaurant Industry - Innovative campaigns, particularly those that focus on breakfast, can create a lasting impact and advertising returns.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
856,270 Total Clicks
Date Range:
Feb 11 — Dec 11
Trending:
Average

Featured Examples

Cracking Restaurant Campaigns
Cracking Restaurant Campaigns
The McDonald's Fresh Eggs Daily Billboard is a Top-Notch Stunt
After the egg stunt Lady Gaga pulled during her 2011 Grammy performance earlier this year, many people probably believed that another egg stunt could never outdo that one, yet this McDonald's Fresh Eggs… MORE
Monumental Startup Stunts
Monumental Startup Stunts
The Tremendous Square Times Square Billboards
In time for the startup company's second birthday, the Square Times Square billboards demonstrate how much of a bang the mobile paying system is beginning to create. Taking over the entire corner of New… MORE
play_circle_filledMysterious Sculpture Stunts
Mysterious Sculpture Stunts
‘The Big Hands' by Nikon is a Ground-Breaking Camera Campa
One of the coolest marketing campaigns hit the world in a big way when 'The Big Hands' by Nikon stunt was recently executed in several European cities. The camera kingpin kept the world in suspense when… MORE
play_circle_filledMonstrous Massive Magazines
Monstrous Massive Magazines
Visionaire 61 Larger Than Life is the World’s Biggest Publication
It is no secret that the world of print magazines has taken a huge hit in the past few years due to the availability of online content, but the Visionaire 61 Larger Than Life issue is looking to squash… MORE
play_circle_filledBehemoth Arcade Games
Behemoth Arcade Games
The Giant Google Xoom Labyrinth Steals the Show at Google I/O 2011
Google I/O 2011 is a little too geeky for my tastes, but I can't help but be jealous at the herd of nerds who get to play with the giant Google Xoom labyrinth featured at the show. Google has built a massive… MORE
Car-Impaling Forks
Car-Impaling Forks
Royal De Luxe's Amuse Gueule Stunt Advertises IDM's Bulthaup Kitchen Line
The Amuse Gueule advertising stunt, which roughly translates to 'tidbit' or 'appetizer,' is definitely one way of grabbing people's attention. Of course, it may inspire a few random and ultimately unnecessary… MORE
play_circle_filledMassive Mobile Stunts
Massive Mobile Stunts
Microsoft Builds Giant Windows Phone in New York for Marketing Edge
The French have a saying, ‘tous qui est petit est bon’ meaning all that is small is good, but Windows has clearly booted that approach out the door with its display of a giant Windows... MORE
Nature-Inspired Billboards
Nature-Inspired Billboards
Sony Erects a Colossal, Permanent Rainbow in L.A.
A rainbow is coming to Los Angeles, and it's permanent. In honor of the rainbow's equally permanent place in pop culture, Sony is constructing a nine-story effigy in L.A.'s movie-making district, Culver… MORE

Related Examples

Muppet MP3 Gear
Muppet MP3 Gear
Disney Loves iHome Collection Pays Tribute to an Iconic Character
Slim-Fit Smartphones
Slim-Fit Smartphones
Nokia Lumia 800 Shows Off a Dazzling Brand New Mobile
play_circle_filledHalloween Pop Star Tributes
Halloween Pop Star Tributes
'Gagaween' by The Hillywood Show Explores Lady Gaga's Getups
Famous Fashion Figures Portraits
Famous Fashion Figures Portraits
Craig Redman Protagonist Exhibition Features Fashionable Faces
play_circle_filledIronic Pop Star PSAS
Ironic Pop Star PSAS
‘Be Yourself' PSA Parodies Today's Popular Female Artists
Disintegrating City Advertising
Disintegrating City Advertising
This Petas Italy Campaign Urges Immediate Travel Bookings
Incarcerated Numeral Advertising
Incarcerated Numeral Advertising
This Begendik Prices Campaign Locks Away High Costs
Green Marketing Turbines
Green Marketing Turbines
Dean Kamen Created the Segway and the New Inflatable Turbine
Adventurous Automobile Ads
Adventurous Automobile Ads
The Mini Countryman 'Infinite Possibilities' Campaign has Potential
Game Console-Controlling Apps
Game Console-Controlling Apps
The Xbox Companion App Lets You Browse Xbox LIVE Content On the Go
Iconic Fast Food Ads
Iconic Fast Food Ads
DDB Bacon Cheeseburger Ad for McDonald's is Simple and Direct
Celebrity Tweeting Stats
Celebrity Tweeting Stats
The Visual History of Twitter Infographic has Fun-Filled Facts
Fast Food Gaming Infographics
Fast Food Gaming Infographics
The McDonald's Monopoly 'Peelin' Lucky' Chart Gets Its Game On
play_circle_filledNonsensical Starlet Openings
Nonsensical Starlet Openings
The Lady Gaga Mugler Video is Ostentatiously Out There
Spray-On Makeup Styles
Spray-On Makeup Styles
The Ultraflesh Flash Face Decorating Kit Makes Anyone an Instant Star
Sci-Fi Pole Campaigns
Sci-Fi Pole Campaigns
The Star Wars 'Train Railings Lightsabers' Stunt is from Another Galaxy
Superstar Sibling Shoots
Superstar Sibling Shoots
Natali Germanotta for Teen Vogue is Much Tamer Than Lady Gaga
Realistic Booze Bus Marketing
Realistic Booze Bus Marketing
The Movia Bus Ad Lets You Know When It's Time to Go
Sensitive Speech Signs
Sensitive Speech Signs
The NFS Stuttering Billboards Teach Compassion
Sultry Celebrity Superheros
Sultry Celebrity Superheros
The Pop Star Power Rangers are Smoking Hot
Friend-Tracking Tools
Friend-Tracking Tools
‘We're In' App by Bing Lets You Find and Connect with Your
play_circle_filledRocking NYC Billboards
Rocking NYC Billboards
Heineken Light's 'Occasionally Perfect' Billboard Literally Rocks
play_circle_filledStripped Down Pop Stars
Stripped Down Pop Stars
The Lady Gaga You and I Nymph Video is Stunningly Simple
Branding Bomb Books
Branding Bomb Books
Guerrilla Advertising 2 by Gavin Lucas Explores Untraditional Marketing Themes
Rugged H20 Camera Covers
Rugged H20 Camera Covers
Ikelite Waterproof Camera Housings Film Underwater Adventures
Professional Camera Smartphones
Professional Camera Smartphones
The iPhone SLR Mount Takes Pro-Grade Pictures
Two-Faced Grand Stands
Two-Faced Grand Stands
The Life Stand Offers Oblique Angled Views for Spectators
Tilted Cargo Crate Construction
Tilted Cargo Crate Construction
ECORRE Complex Revolutionizes Recycled Building
New-Gen Finnish Smartphones
New-Gen Finnish Smartphones
The Nokia N9 is Finally Unveiled After Much Speculation
Bacterial Workspaces
Bacterial Workspaces
The Parasite Office in Moscow is Infectious
Fast Food Mob Bosses
Fast Food Mob Bosses
Andrew Shirey Turns Famous Food Mascots into Big-Time Mobsters
play_circle_filledInteractive McMarketing
Interactive McMarketing
McDonald's Pick 'n' Play Billboard Lets People Play for Free Food
32 Fast Food Fixations
32 Fast Food Fixations
From Eco Fast Food Chains to Fearless Food Vlogs
Rainbow Writing Tools
Rainbow Writing Tools
The Uni-Ball Propus Window Highlighter is a Handy Helper
Phone Bill-Reducing Apps
Phone Bill-Reducing Apps
Onavo Helps Mobile Users Reduce Their Data Bills
Doodled Search Engines
Doodled Search Engines
Mr. Men Google is a Heartwarming Tribute to Roger Hargreaves
20 Super SLRs
20 Super SLRs
From Twistable Cameras to Sleek Silver DSLRs
Life-Size Digital Tour Guides
Life-Size Digital Tour Guides
The Mei-Chan 3D Guide Helps Navigate With "Human" Interaction
Twistable Cameras
Twistable Cameras
The Nikon D5R Digital SLR Camera Concept Gives Photographers an Ergonomic Edge
Bizarre Google Street Views
Bizarre Google Street Views
Jon Rafman Explores Google Street View and Makes Freaky Discoveries
Rainbow Rolls of Film
Rainbow Rolls of Film
Rare Film Gift Pack Lets Photographers Develop Dreamy Pictures
Google Maps-Inspired Seating
Google Maps-Inspired Seating
The Tack Bench and Stool by Monocomplex are Perfect for Beach Bums
Armed Combat-Flagging Sites
Armed Combat-Flagging Sites
Conflict History Uses Google Maps to Track the History of War
Fast Food Movements
Fast Food Movements
The Crusade of Abbey Road Depicts Mascots Marching to Holy War
play_circle_filledCulinary Search Engines
Culinary Search Engines
Google Recipe Search Eliminates the Need for a Cookbook
Social Media Cushions
Social Media Cushions
Craftsquatch Creates a New Line of Adorable Internet Pillows
Mega Mobile Partnerships
Mega Mobile Partnerships
The Nokia Windows Phone is Going to Make Serious Waves
Successfully Seeded Promos
Successfully Seeded Promos
Google Adsense Letters are Embedded With Wildflower Seeds
Fast Food Ad Fails
Fast Food Ad Fails
Fast Food: Ads vs Reality is a Tasty Expose of Misleading Marketing
Smartphone Visa Readers (UPDATE)
Smartphone Visa Readers (UPDATE)
Square Device and App Make Mobile Paying Possible
play_circle_filledBadass Soccer Ads
Badass Soccer Ads
Portland Timbers Billboards Prove There's "No Pity in Rose City"
People-Hanging Campaigns
People-Hanging Campaigns
Don't Drink and Drive Billboards in Russia are Bloody Gruesome
Mobile Fast Food Franchises
Mobile Fast Food Franchises
The Access Agency McMobile Takes McDonald's on the Road
play_circle_filledBurning Man Monoliths
Burning Man Monoliths
The Temple of Flux Was the Festival's Largest Effigy Ever
Emotional Billboards
Emotional Billboards
Jon Jackson 'Adios LA' Visual Art Goodbye is Like a Breakup
Fast Food Charging Stations
Fast Food Charging Stations
West Virginia McDonald's Goes Green by Charging Electric Vehicles
Towering Tablet Installations
Towering Tablet Installations
The World's Largest iPhone for the Launch of Lara Croft on iPad
50 Mixed-Media Advertisements
50 Mixed-Media Advertisements
From Edible Billboards to Car-Driven Cartoons
Lockers as Billboards
Lockers as Billboards
Ads Earn Minnesota Schools Money After Annual Budget Cuts
Dual-OS Smartphones
Dual-OS Smartphones
The HTC HDD Can Switch Between Windows Phone 7 or Android 2.2
Hot Handset Launches
Hot Handset Launches
The New HTC HD7 Windows Phone is Unveiled
Bulk-less Virtual Wallets
Bulk-less Virtual Wallets
The 'MobilePay' iPhone App Will Replace Your Pocketbook
Projectable Photo Equipment
Projectable Photo Equipment
The Nikon Cool Pix S1100pj Camera Features a Projector
Suicidal Art Installations
Suicidal Art Installations
Lesley Dill is an Artist Who Knows How to Shock With Words
Canon-Beating Cameras
Canon-Beating Cameras
The Samsung TL500 Adopts DSLR-Level Features
PC-Branded Mobile Phones
PC-Branded Mobile Phones
Shots of the Microsoft Pure & Microsoft Turtle Surface
play_circle_fillediPhone Money Apps
iPhone Money Apps
'Square' Payment System Lets Any Business Take Credit Cards Instantly
High-End Compact Cameras
High-End Compact Cameras
Panasonic Lumix DMC-GF1 Digital Camera
Crafty Projector Cameras
Crafty Projector Cameras
Snap your Photos & Display Them With the Nikon Coolpix s1000pj
play_circle_filledAll-Weather Digital Cameras
All-Weather Digital Cameras
Nikon 'Coolpix eXtreme' Camera Waterproofs In Acute Style
Shocking Ironic Art Installations
Shocking Ironic Art Installations
Is Eugenio Merino's Damien Hirst Piece Offensive or Artist
play_circle_filledDolls Made for Destruction
Dolls Made for Destruction
Easy Bernie Maddoff Bashing With Toys and DIY Projects