The Neivz and Sanrio Collaboration is Smile Worthy

 - Nov 19, 2011
References: shop.sanrio & news.80spurple
The latest collaboration between Neivz and Sanrio is sure to be a hit amongst Hello Kitty fans. The jewelry collection, by the quirky Los Angeles label proves expressive and charming. Nievz, known for its over-the-top and graphic collections often relies on pop culture iconography as the inspiration for its products. The delightfully design-conscious brand is a favorite of pop icons like Nicki Minaj, Katy Perry and Rihanna.

This Neivz and Sanrio collaboration is one sure to please the animated brand’s global fan base with jewelry featuring beloved character faces. The pieces are handmade and laser cut using plywood, plexiglass paint and sterling silver as materials.
This vibrant collaborative effort is sure to gain a multitude of attention for its distinctive approach and ability to reach a variety of different demographics.

Image Credit: Sanrio