Inevitably, cooking involves the creation of messes, but wouldn't it be nice if these Flash Cleaner ads could come true? The four prints picture what it would look like if spills occurred while floating above your counter top, making the entire process of food preparation a whole lot less dirty.
Melted ice cream, toppled coffee and even upset paint cans would be no match for even the most immaculate eating surfaces. That white kitchen table might have been a good idea after all, if this all-purpose detergent could actually prevent such substances from ever touching down.
Of course, what the Leo Burnett advertising agency is aiming to communicate in these Flash Cleaner ads is that if unwanted contact is made, this product works so effectively that it's as if it never occurred at all.