I haven't yet had the pleasure of dining at one of the Vue du Monde's satellite bistros, but it seems that with the new Cafe Vue branding, there's even more to look forward to. With several locations throughout chic Melbourne suburbs, the brasserie is strengthening its antique French image with more input from the Designworks studio.
Fresh printed coffee cups, boxes, menus and business cards compose what at first appears to be a rather eclectic collection of very different styles. History, however, is the key to tying each of the mismatched patterns together, to create a classy aesthetic that is both unique and magnificent.
Inspired by the textiles and wall treatments of Marie Antoinette's France, Cafe Vue branding and packaging represents the trendy venues just splendidly.