Emoji Branding

Younger consumers respond enthusiastically to visual branding tactics

Implications - The landscape of communication has been radically transformed by the introduction of the emoji. Brands hoping to appeal to younger, tech-savvy audiences, such as college students and Millennials, have begun incorporating emojis into their branding strategy. Consumers are not only responding to the social media reference, but to the streamlined nature of the emoji, suggesting that an uncluttered aesthetic and intuitive approach is paramount when it comes to branding towards the younger generation.
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
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128,765 Total Clicks
Apr 15 - Jul 16
Warm
Featured Examples
Fast Food Emoji Apps - The Burger King Emoji Keyboard Celebrates the Return of Chicken Fries
SCORE 6.8
Warm 4,458 Clicks Pub: Apr 16, 15
Fast Food Emoji Apps
The Burger King Emoji Keyboard Celebrates the Return of Chicken Fries
The Burger King emoji keyboard is a mobile app created in partnership with mobile developer GOLDRUN. Marketing to millennials is no easy feat but the fast food giant proves that they understand what... [More]
Silly Emoji Campaigns - Emoji Literacy by Domino's is Helping More People Read and Write Emoticons
SCORE 4.7
Average 2,877 Clicks Pub: Jul 21, 15
Silly Emoji Campaigns
Emoji Literacy by Domino's is Helping More People Read and Write Emoticons
In a tongue and cheek emoji campaign, pizza chain Domino’s is trying to raise awareness and promote the literacy of emoticons. Following the recent announcement that you can order Domino’... [More]
Breakfast Emoji Keyboards - Holiday Inn Express Turns Morning Meal Items into a Visual Language
SCORE 6.3
Warm 2,945 Clicks Pub: Nov 25, 15
Breakfast Emoji Keyboards
Holiday Inn Express Turns Morning Meal Items into a Visual Language
Hotel chain Holiday Inn Express recently has put together a breakfast emoji keyboard dubbed BREAKFA-moji that allows mobile users to download visual graphics of various morning meal items redesigned... [More]
Fast Food Emoji Ads - These McDonald's Billboards Are Marked with Emoticon Imagery
SCORE 5.8
Warm 3,461 Clicks Pub: May 4, 15
Fast Food Emoji Ads
These McDonald's Billboards Are Marked with Emoticon Imagery
McDonald’s is no stranger to millennial marketing strategies and their fast food emojis illustrate the brand’s understanding of young consumers. Conceived by the creative team at TBWA... [More]
Branded Emoji Keyboards - L’Oréal Launches Branded Emojis Inspired by Hair and Makeup
SCORE 5.8
Warm 828 Clicks Pub: Jul 12, 16
Branded Emoji Keyboards
L’Oréal Launches Branded Emojis Inspired by Hair and Makeup
Emoji lovers can’t wait to download these new branded emojis being released by L’Oréal. The cosmetics brand has created its own emojis that can be added to the keyboards of both iOS and... [More]
Emoji Protest Signs - Pentagram Delivers Messages Without Words at the People's Climate March
SCORE 4.9
Average 2,139 Clicks Pub: Apr 30, 15
Emoji Protest Signs
Pentagram Delivers Messages Without Words at the People's Climate March
Protest signs can be witty, but wordy and the chants that groups shout out can be sometimes hard to hear if you don’t know what the people are protesting for. In order to make the messages... [More]
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