Millennials look for creative ways to increase certainty in the job market
Implications - In an effort to feel more prepared while entering the job market, young adults are taking preliminary action. By participating in supplementary training programs and seeking mentorship from experts whom they admire, Millennial job hunters ultimately reveal that they prioritize guidance and personal fulfillment when it comes to making important career decisions.
Trend Themes
1. Job Training Programs - Young adults are participating in supplementary training programs which presents a disruptive innovation opportunity for companies to fill the gap between college degrees and employer requirements.
2. Social Media Mentoring - Social media is a rising key factor for success, and the Art of Social Media presents a disruptive innovation opportunity for businesses, brands and individuals to leverage the full power of social media platforms.
3. Entrepreneurial Mentoring Apps - SmartUp presents a disruptive innovation opportunity for mentorship programs to be accessible for young entrepreneurs all over the world, providing targeted advice to help them make better business decisions.
Industry Implications
1. Education - Job training programs present a disruptive innovation opportunity for post-secondary institutions to offer supplementary training programs for recent graduates to close the skills gap for entry-level positions in various industries.
2. Marketing and Communications - The Art of Social Media presents a disruptive innovation opportunity for marketing and communications professionals and businesses to enhance their online authority and presence on social media platforms.
3. Entrepreneurship - SmartUp presents a disruptive innovation opportunity for entrepreneurial businesses and incubators to provide mentorship to young entrepreneurs all over the world, enabling them to make better business decisions.
