Category
Tech
Delegated Interfaces
Trend cluster
Category
Student Networking
2.0
Students turn to educational networking platforms to connect.
3.4
Trend score
Trend
What is the Student Networking 2.0 trend?
Student Networking 2.0: Seeking to maintain an element of social interaction, students, particularly those entering college life, are turning to campus networks and online platforms as a educational tool. Allowing those in the same program or course to connect, these networks provide an efficient yet interactive way for individuals to become comfortable with student life. This reflects a need to make often stressful experiences like going to school more socially engaging.
Trend themes
Themes within the Student Networking 2.0 trend
Three behaviours holding the trend together01
Online and Collaborative Learning Tools
There's an opportunity to develop online and collaborative learning tools to cater to various learning styles and preferences.
02
Campus-Specific Social Networks
Developing social networks exclusive to a particular university or college allows students to connect and engage with their peers on a more intimate level.
03
Peer-to-Peer Educational Platforms
Creating online communities where students can interact with their peers and teachers can improve academic achievement and collaboration among learners.
Industry implications
What the Student Networking 2.0 trend means for industry
Where the trend changes the playbookFor
Education Technology
Edtech startups have an opportunity to innovate in the areas of online and collaborative learning tools, and peer-to-peer educational platforms.
For
Marketing and Advertising
Marketing apps that are exclusive to a certain audience, such as college students, can be a unique way to reach this demographic and establish brand awareness.
For
Social Media
Social media platforms can create campus-specific social networks that merge the exclusivity of a university with the connectivity of social media.
Workshop question
How is your brand adapting to the shifting norms of socialization?
Trend signals
Trend signals for Student Networking 2.0
Trend score 3.4 out of 10, from popularity 58%, activity 35%, freshness 8%.
Popularity58%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Student Networking 2.0 trend
4 featured examples from Sep 16, 2014 to Mar 12, 2015CategoryTech
Collaborative Learning Social Networks
StudyBlue Provides a Different Approach Towards Studies
StudyBlue disrupts traditional learning methods and offers a new approach to studying and collaboration for students in K-12 and higher education.
CategoryBusiness
Online Educational Communities
OneClass is a Startup Focused on Getting Students Better Grades
Disruptive innovation opportunity: Develop innovative educational technology solutions that enhance learning outcomes for students.
CategoryTech
Classroom Chat Apps
The Class Chat App Helps Students Keep in Touch with Other Classmates
EdTech companies can create and market chat apps that provide students with an enhanced learning experience and foster a sense of community among classmates.
CategoryTech
Exclusive Campus Networks
The College-Only Speakiesy App Can Be Used at SXSW 2015
Disruptive innovation opportunities lie in creating specialized social networks for specific communities or educational institutions.
