Category
Tech
Delegated Interfaces
Trend cluster
Category
Open-Air
Entertainment
A desire for entertainment prompts the use of convenient outdoor devices.
4.2
Trend score
Trend
What is the Open-Air Entertainment trend?
Open-Air Entertainment: Transforming traditionally stuffy backyard environments into immersive spaces, homeowners are opting for unique technology to heighten entertainment. Setting up movie projectors and party speakers outdoors, home owners are looking to not only create a more entertaining outdoor space, but also re-define traditional media experiences into something more accessible for the entire family.
Trend themes
Themes within the Open-Air Entertainment trend
Three behaviours holding the trend together01
Outdoor Entertainment
Homeowners are using technology to transform traditionally stuffy backyard environments into immersive spaces to heighten entertainment.
02
Portable Projectors
Projectors are becoming more popular due to the need for movement and flexibility.
03
Compact Projectors
The need for a more portable and transportable device allows for projectors to become popular among people who want to hold intimate movie screenings anywhere, anytime.
Industry implications
What the Open-Air Entertainment trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
The consumer electronics industry is being disrupted as more portable and compact projectors become available.
For
Home Entertainment
As people seek to transform the traditionally stuffy backyard environments into immersive spaces, the home entertainment industry sees disruptive innovation opportunities.
For
Outdoor Recreation
As the demand grows for outdoor-friendly devices, the outdoor recreation industry is poised for disruption with portable, waterproof and dustproof projectors.
Workshop question
Can your brand help to increase the experience of outdoor entertainment?
Trend signals
Trend signals for Open-Air Entertainment
Trend score 4.2 out of 10, from popularity 62%, activity 56%, freshness 8%.
Popularity62%
Activity56%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Open-Air Entertainment trend
5 featured examples from Jan 20, 2015 to Dec 20, 2016CategoryTech
Affordable Smartphone Projectors
Luckies of London Creates an Easy-to-Use Cinema in a Box
The rise in affordable and portable smartphone projectors presents a disruptive innovation opportunity for companies in the consumer electronics industry to offer cost-effective a…
CategoryTech
On-the-Go Movie Projectors
A Portable Theater Projector Can Bring Your Favorite Films Off the Grid
The consumer electronics industry can capitalize on the demand for portable theater projectors by developing innovative and user-friendly products to cater to the growing trend of…
CategoryTech
Compact Portable Projectors
The 'Layer' Projector Packs Everything into One Minuscule Box
The 'Layer' portable projector introduces opportunities for innovation in the consumer electronics industry by addressing the demand for compact and portable projection solutions.
CategoryTech
Ultra-Bright Professional Projectors
The LG 'ProBeam' Projector will Launch at CES 2017
The 'ProBeam' projector could disrupt the home theatre industry by offering a small but highly bright and wireless projector.
CategoryTech
Powerhouse Party Speakers
The Flicks Speaker is Perfect For Outdoor Parties
Companies in the consumer electronics industry can capitalize on the trend of versatile audiovisual devices by producing similar products that offer both video and audio playback…
