Category
World
Layered Getaways
Trend cluster
Category
Connected
Navigation
Beacon apps help travelers navigate more efficiently.
3.0
Trend score
Trend
What is the Connected Navigation trend?
Connected Navigation: Seeking to make travelling a little less stressful, consumers are turning to location-based technology to make things like navigation more streamlined. No longer used only for retail, beacon technology is offering travelers a way to stay informed about flight delays, directions and even wait times. This reflects a turn toward more connected, and less strenuous forms of travel.
Trend themes
Themes within the Connected Navigation trend
Three behaviours holding the trend together01
Location-based technology in Travel
Location-based technology is being increasingly used in travel industry related products and services, such as beacon-based indoor navigation systems, to make travel more efficient and less stressful.
02
Beacon Technology for Indoor Navigation
Beacon technology is being used extensively for indoor navigation in airports and other public spaces for the benefit of visually challenged, elderly or clueless travelers.
03
Streamlining Travel Processes Through Beacon technology
Beacon technology is helping to streamline the travel process by providing location-specific information, targeted promotions, reducing wait times at airports, and offering personalized experiences throughout the terminal.
Industry implications
What the Connected Navigation trend means for industry
Where the trend changes the playbookFor
Travel and Tourism
Incorporating location-based technology in various travel-related services such as navigation, customer service, and booking could provide numerous opportunities to enhance the traveler’s experience.
For
Technology
Beacon technology is revolutionizing the tech industry and has far-reaching implications on its products and services such as indoor navigation, location-sensitive data, and targeted promotions.
For
Retail and Advertising
Beacon-based location-sensitive data and targeted promotions offer multiple opportunities for retail and advertising industries to offer customized experiences and push advertising messages to consumers in an innovative way.
Workshop question
In what ways can your brand make consumers' on-the-go routine more streamlined and convenient? How could you leverage technology?
Trend signals
Trend signals for Connected Navigation
Trend score 3.0 out of 10, from popularity 45%, activity 37%, freshness 8%.
Popularity45%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Connected Navigation trend
5 featured examples from Aug 29, 2014 to Nov 6, 2015CategoryTech
Airport Navigation Beacons
The FlyBeacon App Helps Emirates Customers Find Their Gate
Airports can explore the use of beacon technology, like FlyBeacon, to enhance the customer experience, provide targeted promotions, and improve efficiency.
CategoryTech
Triword Geolocation Systems
The w3w GPS Platform Helps You Get Anywhere in Only Three Words
The mapping and navigation industry stands to benefit from this innovation as it presents new opportunities for simplification and personalization of navigation systems.
CategoryTech
Orderly Flight Apps
Travel Pal Uses Beacon Technology to Streamline the Travel Process
Disruptive innovation opportunity: Integrating beacon technology and app solutions in the travel and tourism industry to enhance the overall customer experience.
CategoryWorld
Beacon Airport Navigation
The indoo.rs Indoor Navigation at SFO Helps Blind Travelers Get Around
Beacon technology-based indoor navigation can be implemented in airports to improve accessibility and wayfinding for visually impaired travelers, creating a more inclusive travel…
CategoryTech
Airport Navigation Apps
United Airlines' App Now Includes a Beacon-Powered Airport Map
Airlines can incorporate indoor airport maps and beacon technology into their apps to enhance the travel experience for their passengers.
