Category
Lifestyle
Protein Personalization
Trend cluster
Category
Upscale
Tea
A need for public consumption has resulted in upscale tea-drinking experiences.
5.5
Trend score
Trend
What is the Upscale Tea trend?
Upscale Tea: Tea is a beverage closely associated with at-home relaxation, but as tea culture becomes more popular, consumers are more likely to want to enjoy the beverage in a public space with like-minded enthusiasts. To satiate this desire, there has been a rise in gourmet tea houses and luxurious out-of-home experiences, signaling that the beverage is evolving into an upscale indulgence.
Trend themes
Themes within the Upscale Tea trend
Three behaviours holding the trend together01
Upscale Tea Culture
A rising need for tea culture in public spaces has resulted in the rise of gourmet tea houses and luxurious out-of-home experiences, providing an opportunity for companies to expand the quality and variety of tea offerings.
02
Tea Tours and Sampling Campaigns
Brand promotion through tea tours and sampling campaigns serves as a successful opportunity to increase business growth and broaden their consumer base.
03
Innovation in Tea Production and Brewing Techniques
Ongoing innovation in tea production and brewing techniques provides an opportunity for companies to utilize advanced technology in order to create unique and high-quality tea products.
Industry implications
What the Upscale Tea trend means for industry
Where the trend changes the playbookFor
Hospitality and Tourism
Upscale tea culture and transformative tea bars provide an opportunity for hospitality and tourism professionals to tap into a growing trend of luxury tea experiences and attract tea enthusiasts.
For
Food and Beverage
Innovation in tea production and brewing techniques enable businesses to differentiate themselves by providing unique tea products and improving the tea drinking experience.
For
Marketing and Advertising
Tea tours, sampling campaigns and luxurious out-of-home experiences provide an opportunity for businesses to create unique and engaging tea-centric advertising campaigns.
Workshop question
What kind of elevated experience should your brand deliver for your clients?
Trend signals
Trend signals for Upscale Tea
Trend score 5.5 out of 10, from popularity 78%, activity 79%, freshness 8%.
Popularity78%
Activity79%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Upscale Tea trend
8 featured examples from Sep 22, 2014 to Jan 16, 2017CategoryLifestyle
Minimalist Tea Lounges
The Gourmet Tea Lounge in Sao Paulo is Colorful and Chic
Interior design professionals can explore the use of bright white brick walls as a design trend to optimize small retail spaces.
CategoryLifestyle
Gourmet Tea Houses
Ippodo Offers Premium Traditional Green Teas to Tea Enthusiasts
Hotels and resorts could partner with gourmet tea houses to offer specialized tea services to their guests, creating a unique amenity and increasing customer satisfaction.
CategoryArt & Design
Elegant Tea Shops
T Lounge by Studio pha is a Luxurious Tea-Tasting Experience
The personalized tea experience at T Lounge presents opportunities for luxury hotels and boutique resorts to enhance their guest offerings.
CategoryLuxury
Luxe High Tea Experiences
Rhodes W1 Offers Afternoon Tea That Is Authentically English
Opportunity for hotels, restaurants, and cafes to offer high-end afternoon tea experiences as a trendy addition to their service, adding a touch of luxury to their offerings.
CategoryLifestyle
Transformative Tea Bars
Toronto's 'Plentea' Has Tea Sommeliers on Staff to Craft Custom Beverages
Tea retailers can leverage the third wave tea culture by offering specialty tea bars and providing knowledgeable tea sommeliers to curate customized tea experiences for customers.
CategoryLifestyle
Minimalist Tea Boutiques
This Modern Tea Shop is Inspired by Japanese Art
The tea industry can take advantage of the rise of minimalist, cultural-driven tea shops to create new and unique tea-drinking experiences for their customers.
CategoryLifestyle
Vacuum-Sealed Tea Cafes
Infuse Cafe Offers Traditional Beverages Made with Leading Technology
Innovative brewing techniques can be applied to other food and beverage products to enhance flavor profiles.
CategoryMarketing
Tea-Sampling Tours
The New Clipper Teas Campaign Involves Giving Out Free Samples Across the UK
The tea-sampling tour by Clipper Teas highlights innovative approaches to marketing and branding in the beverage industry.
