Category
Tech
Delegated Interfaces
Trend cluster
Category
Appified
Sommelier
Consumers turn to apps for a more informed, personalized approach to wine.
3.5
Trend score
Trend
What is the Appified Sommelier trend?
Appified Sommelier: Thanks to the widespread reach of the Internet and mobile technology, the average consumer can now become a self-schooled expert on almost anything. For instance, many consumers have turned to mobile apps to educate themselves on wine, a notoriously pretentious area of interest. The app format not only makes wine education more accessible, it also ensures it is more personalized by saving and identifying consumer preferences.
Trend themes
Themes within the Appified Sommelier trend
Three behaviours holding the trend together01
Wine Education Apps
Mobile apps are providing consumers with a personalized approach to wine education, making it more accessible and comprehensive.
02
Predictive Drinking Apps
Data-driven apps are mapping individual taste profiles and making drink recommendations based on users' preferences.
03
Restaurant Sommelier Apps
Text-scanning software and character recognition technology are making it easier for wine lovers to decipher and select wines from restaurant menus.
Industry implications
What the Appified Sommelier trend means for industry
Where the trend changes the playbookFor
Food & Beverage
The food and beverage industry can leverage these trends to better serve patrons and enhance their experiences while also improving sales.
For
Technology
App developers and tech companies can explore wine education and prediction technology to create innovative solutions for the wine industry and beyond.
For
Hospitality
Hospitality businesses, such as hotels and resorts, can integrate wine education and selection services to cater to discerning guests and enhance their stay experience.
Workshop question
What aspect of your brand category could you hone in on to provide consumers with a feeling of expertise? How would you do so?
Trend signals
Trend signals for Appified Sommelier
Trend score 3.5 out of 10, from popularity 62%, activity 34%, freshness 8%.
Popularity62%
Activity34%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Appified Sommelier trend
5 featured examples from Jul 30, 2014 to Jan 17, 2016CategoryTech
Wine-Summoning Apps
The Rosé Time Apple Watch and Mobile App Makes It Easy to Order a Glass
The development of wine and other liquor apps could disrupt the alcohol delivery industry by offering fast, on-demand delivery services with minimal effort.
CategoryTech
Restaurant Sommelier Apps
Vivino's Wine App Helps Patrons Decipher an Eatery's Menu
Restaurants and bars can enhance their customer service by utilizing the app's technology, which can provide additional information on a diverse range of wines.
CategoryTech
Streamlined Wine Apps
Wine Recognition App Delectable Helps You Become an Authority on Vino
The wine industry can leverage wine recognition apps to enhance customer experiences and promote personalized wine recommendations.
CategoryTech
Wine Connoisseur Apps
The WineGlass App Shares the Wealth
Adoption of emerging technologies and AI-powered applications in the wine and spirits industry to enhance customer experience and improve sales.
CategoryTech
Predictive Drinking Apps
Next Glass Learns the Drinks You Like to Make Data-Driven Suggestions
Disruptive innovation opportunity for app developers to create personalized and data-driven apps for the beverage industry.
