Consumers turn to apps for a more informed, personalized approach to wine
Implications - Thanks to the widespread reach of the Internet and mobile technology, the average consumer can now become a self-schooled expert on almost anything. For instance, many consumers have turned to mobile apps to educate themselves on wine, a notoriously pretentious area of interest. The app format not only makes wine education more accessible, it also ensures it is more personalized by saving and identifying consumer preferences.
Workshop Question - What aspect of your brand category could you hone in on to provide consumers with a feeling of expertise? How would you do so?
Trend Themes
1. Wine Education Apps - Mobile apps are providing consumers with a personalized approach to wine education, making it more accessible and comprehensive.
2. Predictive Drinking Apps - Data-driven apps are mapping individual taste profiles and making drink recommendations based on users' preferences.
3. Restaurant Sommelier Apps - Text-scanning software and character recognition technology are making it easier for wine lovers to decipher and select wines from restaurant menus.
Industry Implications
1. Food & Beverage - The food and beverage industry can leverage these trends to better serve patrons and enhance their experiences while also improving sales.
2. Technology - App developers and tech companies can explore wine education and prediction technology to create innovative solutions for the wine industry and beyond.
3. Hospitality - Hospitality businesses, such as hotels and resorts, can integrate wine education and selection services to cater to discerning guests and enhance their stay experience.
