Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Geometric
Packaging
Brands adopt unique packaging shapes for aesthetic appeal.
4.5
Trend score
Trend
What is the Geometric Packaging trend?
Geometric Packaging: Moving beyond traditional aesthetic design, brands are turning to unique, geometric packaging forms and shapes for visual intrigue. Crafting packages to reference origami figures and even floral shapes, brands are using this approach to pique interest and enhance traditional consumer-brand experiences with heightened sensory appeal.
Trend themes
Themes within the Geometric Packaging trend
Three behaviours holding the trend together01
Unique geometric packaging shapes
Brands are adopting unique packaging forms to enhance consumer-brand experiences with heightened sensory appeal by creating origami figures, floral shapes, and Asian inspired fans.
02
Eco-friendly, practical packaging
Packaging is becoming more practical for on-the-go consumption and eco-friendly with recycled paper containers in bite-sized portions, removing issues of mess and plastic waste.
03
Character designs of packaging
Brands create packaging that characterizes their products using mascot illustrations and designs resembling everyday tools.
Industry implications
What the Geometric Packaging trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage companies can create innovative packaging that enhances sensory experiences and practicality.
For
Personal Care and Cosmetics
Fragrance and personal care brands benefit from packaging that specializes to cater to certain consumers in design or scent.
For
Retail & E-commerce
Retail companies can differentiate from competitors by providing unique, playful, or eco-friendly product packaging designs.
Workshop question
How important is visual appeal to your core demographic? How can you take the aesthetic of your product and services to the next level?
Trend signals
Trend signals for Geometric Packaging
Trend score 4.5 out of 10, from popularity 60%, activity 67%, freshness 8%.
Popularity60%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
Asia-Pacific
Evidence
Examples of the Geometric Packaging trend
7 featured examples from Jul 12, 2014 to Aug 16, 2016CategoryLifestyle
Geometrical Rock Candy Packaging
This Paper Candy Packaging Makes Rock Candy Portable
The confectionery industry can benefit from trends towards innovative, convenient and mess-free packaging that enhances the consumer experience.
CategoryEco
Geometrical Boxed Soups
This Student Project Imagines Soups Contained in Recycled Paper Boxes
The packaging and printing industry can explore creative ways to design and manufacture sustainable soup packaging using recycled paper and innovative printing techniques.
CategoryLifestyle
Origami Whiskey Boxes
The Whiskey Packaging Design for Nikka is Accordion-Like
The interactive and storytelling packaging trend seen in Nikka Whiskey's design presents an opportunity for whiskey and spirits brands to create unique and engaging packaging expe…
CategoryFashion
Masculine Perfume Branding
This Cologne Was Designed to Look Like a Tool Box
Exploring new materials and shapes for packaging designs that appeal to male consumers.
CategoryLifestyle
Cartoonish Pizza Boxes
This Pizza Box Design Shows Off an Animated Korean Mascot
Restaurants, cafes, and food delivery services can leverage animated food packaging to create a memorable dining experience and enhance brand recognition.
CategoryLifestyle
Triangular Chocolate Packaging
Charm Chocolate is Bite-Sized and Perfect for On-the-Go Enjoyment
The food and beverage industry can benefit from exploring innovative and sustainable packaging options that improve customer experience and reduce waste.
CategoryLifestyle
Tea-Based Gin Drinks
Beefeater 24's Botantical Beverage Swaps Tonic for Gin and Tea
Innovation opportunities for the alcoholic beverage industry to incorporate tea and botanical flavors into spirits and cocktails.
