Category
Lifestyle
Assisted Choices
Trend cluster
Category
Edible
Beauty
Food-based cosmetics offer buyers a more organic beauty method.
3.9
Trend score
Trend
What is the Edible Beauty trend?
Edible Beauty: Responding to a growing concern over harmful chemical usage in products and a boom in DIY beauty blogs, beauty brands are turning to more natural, food-based ingredients for allure. The use of edibles in cosmetic and beauty products allow brands to showcase a sense of novelty while simultaneously meeting consumer demands for more health-conscious alternatives. This allows indulgence in maker culture without the actual work.
Trend themes
Themes within the Edible Beauty trend
Three behaviours holding the trend together01
Edible Beauty Products
Beauty brands are using food-based ingredients in cosmetic products to meet the demand for more health-conscious alternatives.
02
Real Food Extracts in Skincare
Consumers are showing an interest in skincare products infused with real food extracts to avoid harmful chemicals.
03
Organic and Natural Products
Emerging beauty brands are satisfying the modern consumer's desires for natural and eco-friendly products.
Industry implications
What the Edible Beauty trend means for industry
Where the trend changes the playbookFor
Beauty and Cosmetics Industry
Beauty brands are turning to more natural, food-based ingredients for allure.
For
Food Industry
Beauty brands are using real food extracts in cosmetic products to meet the demand for more health-conscious alternatives.
For
Health and Wellness Industry
Consumers are showing an interest in skincare products infused with real food extracts to avoid harmful chemicals.
Workshop question
How can you convey a wholesome message that still promotes premium quality?
Trend signals
Trend signals for Edible Beauty
Trend score 3.9 out of 10, from popularity 55%, activity 55%, freshness 8%.
Popularity55%
Activity55%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Edible Beauty trend
4 featured examples from Jan 16 to Feb 5, 2016CategoryLifestyle
Beautifying Wellness Drinks
Kinohimitsu's BB Drink Restores Skin with Unique Vitamin Sources
The Health and Wellness industry can leverage unconventional ingredients and skincare supplements to develop innovative products that cater to beauty and wellness enthusiasts.
CategoryFashion
Plant-Based Lip Care Cosmetics
Birchrose + Co's Organic Lip Balm Range Boasts Natural Ingredients
The trend of organic lip care cosmetics signifies a larger shift towards natural skincare products.
CategoryFashion
Egg White Facial Cleansers
The Mizon Egg White Bubble Cleanser Gives Pores a Deep Clean
Skincare brands can explore the use of food extracts, like egg whites, in products to cater to consumer preference for natural and chemical-free skincare.
CategoryFashion
Self-Heating Egg Skincare
The Tony Moly Egg Blackhead Steam Balm Warms to Remove Blackheads
The skincare industry can innovate by incorporating natural and food-inspired ingredients and creating unique product packaging like the egg-shaped container in Tony Moly's egg bl…
