Category
Fashion
Scaled Restraint
Trend cluster
Category
Animated
Beauty
Cosmetic products adopt animated aesthetics to retain a sense of culture.
4.7
Trend score
Trend
What is the Animated Beauty trend?
Animated Beauty: Straying away from traditionally upscale cosmetic packaging, beauty brands emerging from Asia are turning towards more youthful, cartoon-y aesthetics to maintain a link to their cultural roots. Seeking to cross over into international markets while maintaining a sense of individuality, brands are using references to anime characters and cartoons to provide aesthetics that consumers can easily recognize as coming from abroad.
Trend themes
Themes within the Animated Beauty trend
Three behaviours holding the trend together01
Cutesy Cosmetic Packaging
The trend of using playful, cute packaging in the beauty industry is growing, particularly in Asian countries, in an effort to attract young consumers and stand out on shelves.
02
Animated Beauty Packaging
More cosmetic companies are using anime and cartoon-inspired packaging to appeal to consumers, especially those from Asian cultures.
03
Expressive Cosmetic Packaging
Cosmetic companies are giving their products personality by using creative and unique packaging designs, such as cartoon characters or fruity shapes, to appeal to consumers who value both functionality and aesthetic appeal.
Industry implications
What the Animated Beauty trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
Companies in the beauty and personal care industry could benefit from incorporating playful, anime-inspired, or unique packaging designs to differentiate themselves in a crowded marketplace.
For
Environmental and Sustainability
Incorporating eco-friendly materials and sustainable packaging designs are becoming more important trends in the industry for consumers looking to make more eco-conscious choices.
For
Marketing and Advertising
Marketing and advertising professionals can study the trend of using expressive, creative packaging designs when developing campaigns and strategies for product launches in the beauty and personal care industry.
Workshop question
How can your brand or product communicate legacy and heritage while simultaneously appearing modern?
Trend signals
Trend signals for Animated Beauty
Trend score 4.7 out of 10, from popularity 70%, activity 63%, freshness 8%.
Popularity70%
Activity63%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
Asia-Pacific
Evidence
Examples of the Animated Beauty trend
10 featured examples from Aug 17, 2013 to Jun 10, 2015CategoryMarketing
Spectral Skincare Branding
These Vivid Beauty Products Stimulate Synesthetic Engagement
Skincare brands can use the trend of colorful packaging and multisensory products to differentiate themselves from competitors and create a more memorable experience for consumers.
CategoryFashion
Fruity Cosmetics Packaging
This Peach Baviphat Peeling Gel Comes in a Fresh Jar
Opportunity for the beauty and skincare industry to innovate in product packaging and formulation.
CategoryFashion
Cutesy Cosmetics Cases
This Tony Moly Packaging Takes on the Form of a Bunny
Cosmetic brands can capitalize on the trend of adorable packaging to attract and engage consumers in a visually appealing way.
CategoryArt & Design
Expressive Cosmetic Packaging
The Tony Moly Lip Gloss Collection Takes on Cartoon Characters
Cosmetic companies can create unique and playful packaging to attract customers and stand out on the shelves.
CategoryFashion
Anime Beauty Masks
Loverecipe's Facial Treatment Masks Use Ingredients Like Peppers and Broccoli
The skincare industry can capitalize on the trend towards using fruit and vegetable-based ingredients in facial cosmetic treatments for more natural and nourishing products.
CategoryFashion
Chubby Insect Cosmetic Packaging
Etude's 'Missing You Honey' Bee Lotions Are Eco-Friendly
Cosmetic companies can innovate and embrace eco-friendly packaging and natural ingredients to help reduce their footprint on the environment.
CategoryFashion
Nesting Doll Fragrances
These Face Shop Perfumes Boast Decorative and Toy-Themed Packages
Innovative fragrance packaging and using natural ingredients can differentiate brands in the competitive beauty industry.
CategoryLifestyle
Aromatic Spa Cosmetics
Aromatologic Makes It Possible to Indulge in Pampering at Home
The beauty and personal care industry can explore the use of gender-neutral packaging and innovative scent-color pairing to create enticing and inclusive products.
CategoryArt & Design
Animated Beauty Packaging
This Eye Gel Packaging Design Features a Cartoon Raccoon
Opportunities for beauty brands to experiment with playful packaging designs to gain consumer attention and differentiate from competitors.
CategoryFashion
Adorable Portable Fragrances
The TONYMOLY Hello Bunny Perfume Bar Line Boasts Cute Personalities
Companies in the beauty and personal care industry can explore innovative ways to make fragrances more portable and appealing to customers.
