Category
Fashion
Scaled Restraint
Trend cluster
Category
Nature
Mimicry
Beauty products reference natural elements in their packaging.
4.2
Trend score
Trend
What is the Nature Mimicry trend?
Nature Mimicry: Recognizing the universality of the holistic health movement, many beauty brands emerging from Asia are updating packaging to reflect natural elements. Whether intended to reference the products' ingredients, or simply relate to nature on a broader level, this shift reveals that consumers respond to branding that offers a more tangible connection to nature.
Trend themes
Themes within the Nature Mimicry trend
Three behaviours holding the trend together01
Nature-Inspired Packaging
Beauty brands are updating packaging to reflect natural elements.
02
Exotic Ingredients
Beauty products are incorporating unusual ingredients such as starfish extract.
03
Cutesy Appearance
Beauty products package their contents in a visually appealing and whimsical way.
Industry implications
What the Nature Mimicry trend means for industry
Where the trend changes the playbookFor
Skincare
Skincare companies can incorporate exotic ingredients and unique packaging to stand out in the crowded beauty space.
For
Cosmetics
Cosmetics companies can tap into the trend of cutesy packaging to create a memorable and unique product.
For
Consumer Goods
Companies in the consumer goods industry can explore how using eco-friendly or natural packaging can appeal to consumers and result in brand loyalty.
Workshop question
How can your brand create more authentic connections with its consumers?
Trend signals
Trend signals for Nature Mimicry
Trend score 4.2 out of 10, from popularity 72%, activity 45%, freshness 8%.
Popularity72%
Activity45%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
Asia-Pacific
Evidence
Examples of the Nature Mimicry trend
4 featured examples from Apr 24 to Apr 27, 2015CategoryFashion
Fruity Cosmetics Packaging
This Peach Baviphat Peeling Gel Comes in a Fresh Jar
Opportunity for the beauty and skincare industry to innovate in product packaging and formulation.
CategoryFashion
Egg-Inspired Skincare Branding
The TONYMOLY Egg Pore Tightening Mask Packaging Resembles Food
Innovative packaging concepts that imitate edible items and natural ingredients for skincare products can disrupt the industry.
CategoryFashion
Dewy Skincare Bottles
Holika Holika's Aqua Fantasy Packaging Shows Off Its Icelandic Roots
Innovative formulations and packaging techniques can introduce new products that utilize glacial ingredients and nature-inspired designs, attracting consumers seeking effective an…
CategoryFashion
Starfish Extract Creams
Mizon's Miracle Anti-Aging Cream is Made with 70% Starfish Extract
Innovative startups and established brands within the skincare industry can explore the use of starfish extract and other natural ingredients to disrupt the anti-aging and regener…
