Category
Lifestyle
Performance Powders
Trend cluster
Category
DIY
Barista
Seduced by cafe culture, consumers learn how to make their own craft coffee.
3.6
Trend score
Trend
What is the DIY Barista trend?
DIY Barista: More than just a morning beverage, coffee has developed a culture and lifestyle of its own. Consumers are now forgoing the convenience and cost-effectiveness of ready-made coffee for the chance to learn how to brew their own cup. This shift indicates not only the strength of coffee culture, but also the pervasiveness of the artisan movement with which it is closely associated.
Trend themes
Themes within the DIY Barista trend
Three behaviours holding the trend together01
DIY Coffee Culture
Consumers are now forgoing the convenience and cost-effectiveness of ready-made coffee for the chance to learn how to brew their own cup.
02
Technology-Enabled Coffee Machines
Smart coffee machines equipped with precision filtration technology and pre-set brew controls are gaining popularity.
03
Crystallized Instant Coffees
Specialty instant coffees that are sourced from top roasters, brewed to perfection and freeze-dried into crystallized form are gaining acceptance among consumers.
Industry implications
What the DIY Barista trend means for industry
Where the trend changes the playbookFor
Kitchen Appliances
Innovations in brewing technology and freeze-drying are expanding opportunities for disruptive innovation in the kitchen appliance industry.
For
Food and Beverage Industry
Advancements in coffee roasting, brewing and freeze-drying are driving disruptive innovation in the food and beverage industry.
For
E-commerce Industry
Specialty instant coffees are expanding opportunities for e-commerce companies to reach consumers with high-quality coffee products.
Workshop question
How will the growing artisan movement and DIY culture impact your brand, if at all?
Trend signals
Trend signals for DIY Barista
Trend score 3.6 out of 10, from popularity 51%, activity 50%, freshness 8%.
Popularity51%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the DIY Barista trend
7 featured examples from Sep 27, 2014 to Oct 6, 2016CategoryLifestyle
Crystallized Instant Coffees
Voilà is Introducing Itself as the "World's Best Instant Coffee"
Opportunity for coffee producers to enter the instant coffee market by leveraging their expertise in coffee sourcing, roasting, and brewing to produce specialty instant coffees.
CategoryArt & Design
Smart Coffee Makers
The OXO On Coffee Brew System Uses Alarm Clock Tech for Added Precision
The integration of smart technology and precision brewing in coffee makers suggests an opportunity for companies in the home appliance industry to prioritize innovation in kitchen…
CategoryLifestyle
Coffee Analysis Apps
Angels' Cup Coffee's App Lets You Make & Share Coffee Notes
Opportunity for disruptive innovation in the coffee industry by leveraging technology to enhance the coffee tasting and sharing experience.
CategoryTech
Cappuccino-Perfecting Frothers
The 'Fika' Electric Milk Frother Streamlines Custom Coffee Creation
Disruptive innovation opportunity: Create innovative home appliance solutions that cater to the growing demand for customized and convenient coffee-making experiences.
CategoryMarketing
Coffee Cooking Classes
Nespresso and Chef Phil Howard Offer Lessons on the Science of Coffee
Coffee brands can collaborate with chefs to develop educational programs and showcase their coffee's potential in enhancing dining experiences.
CategoryLifestyle
DIY Latte Ice Cubes
These Handy Coffee Cubes Make It Easy to Whip Up Frozen Lattes
Disruptive innovation opportunity: Collaborating with coffee chains to supply pre-made DIY latte ice cubes as an additional product offering for at-home consumption.
CategoryLifestyle
Creamy Coffee Brewing Machines
The ‘Lattissima Touch’ is Made for Those Who Enjoy Coffee with Milk
The home appliances industry has an opportunity to innovate by creating more advanced and personalized coffee machines for consumers to use at home.
