Category
Lifestyle
Assisted Choices
Trend cluster
Category
Animated
Interface
Websites integrate interactive features to encourage visitor engagement.
4.6
Trend score
Trend
What is the Animated Interface trend?
Animated Interface: Helping to create a more engaging, memorable visitor experience, brands are developing webpages that offer a creative user experience and put aesthetics at the forefront. In the competitive digital landscape, standing out is critical, and this approach to website design is helping brands compete for clicks.
Trend themes
Themes within the Animated Interface trend
Three behaviours holding the trend together01
Interactive Web Design
Brands are developing webpages that offer a creative user experience and put aesthetics at the forefront, creating new opportunities for user engagement.
02
Immersive Illustration
Companies are leveraging creative design to showcase their products in a visually compelling way that appeals to customers.
03
Interactive Education
Websites and services are going beyond simply teaching or demonstrating a product, approaching it in an innovative way so that users can, first hand, learn and test usage and content.
Industry implications
What the Animated Interface trend means for industry
Where the trend changes the playbookFor
Design
A focus on interactive design and creative applications can differentiate brands from competitors and increase customer engagement.
For
Food and Beverages
Online food and beverage retailers can highlight the quality of their product, appeal to customers with immersive design and innovative content creation.
For
Technology
Technological innovation in areas such as interactive web design have created opportunities for companies looking to improve customer engagement.
Workshop question
How can your brand increase its online and social media presence using a more interactive strategy?
Trend signals
Trend signals for Animated Interface
Trend score 4.6 out of 10, from popularity 64%, activity 65%, freshness 8%.
Popularity64%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Animated Interface trend
5 featured examples from Jan 13 to Oct 22, 2015CategoryTech
Earthly Imagery Websites
The DSCOVR Service Offers Satellite Photos of the Earth Updated Daily
The geospatial solutions industry can leverage real-time satellite imagery to offer advanced mapping, navigation, and location-based services for various sectors, including transp…
CategoryMarketing
Interactive Baking Pages
A Creative Cake Website Lets Users Test Ingredients by Drag and Drop
Interactive baking websites offer new avenues for showcasing and selling baked goods, enhancing the overall consumer experience.
CategoryMarketing
Interactive Cocktail Websites
This Site Shares How-To Videos to Make Hendrick’s Gin Drinks
Beverage companies can create interactive websites and digital education tools to better educate consumers and the industry about their products and brand history.
CategoryMarketing
Story-Focused Online Shops
All Good Organics Sells Fair Trade Bananas on Dynamic E-Commerce Site
The e-commerce industry can provide disruptive innovation opportunities by creating immersive online shopping experiences that prioritize storytelling and transparency.
CategoryLifestyle
Side-Scrolling Snack Sites
Quatro Folhas' Website Shows a Rotating Supply of Fresh Fruits & Nuts
Food brands can leverage creative website design to showcase their products in a visually compelling way, driving online sales.
