The conversation behind fair trade bananas and foods in general is beautifully illustrated on the All Good Organics website. People are drawn to the human aspect behind products and services, which is what this particular online shop focuses on. This is especially the case since it deals with an industry rife with economical and environmental issues people are currently rallying around.
Through its dynamic design, which was created by Hard Hat Design, the website for the All Good fair trade bananas focuses on the people behind the company to bring a sense of transparency to its product and work. Since the idea of fair trade helps plantation workers make a fair wage, it is only natural that All Good Organics would want to bring them to light so that people can put a face to the industry.