Category
Lifestyle
Assisted Choices
Trend cluster
Category
Customized
Wellness
Consumers turn to self-controlled health tactics to aid overall well-being.
3.5
Trend score
Trend
What is the Customized Wellness trend?
Customized Wellness: Seeking a more customized method of health and wellness, consumers -- mostly those who are aging or the more health-conscious -- are turning to apps and tech devices that offer heightened personalization. Recognizing the need to differentiate healthcare tactics, brands are tailoring products like health apps and vitamin dispensers to cater each user specifically, allowing the chance to monitor their health in a way that recognizes their distinct physical situation.
Trend themes
Themes within the Customized Wellness trend
Three behaviours holding the trend together01
Personalized Wellness Apps
Apps that offer personalized health and wellness features are growing in popularity, catering to different users' unique physical needs and allowing them to better monitor their health.
02
On-Demand Health Services
Services that bring health and wellness experiences and practices, such as yoga, massage, and meditation, straight to consumers' homes or offices are growing in popularity as people seek more convenient and efficient ways to improve their well-being.
03
Customized Healthcare Products
Medical and wellness products that can be personalized and customized to users' specific needs, such as vitamin dispensers and electric massagers, are becoming increasingly popular as people seek tailored approaches to their health.
Industry implications
What the Customized Wellness trend means for industry
Where the trend changes the playbookFor
Healthcare Technology
The growing demand for personalized and on-demand wellness solutions presents significant opportunities for companies in the healthcare technology industry.
For
Retail
As demonstrated by Target's Connected Health sections, the healthcare industry presents new opportunities for retail companies to offer consumers digital and connected wellness products.
For
Telemedicine
Telemedicine platforms that offer remote healthcare consultations and monitoring, such as Sense.ly's virtual nurse, are growing in popularity and have the potential to disrupt traditional healthcare practices by offering more convenient and accessible options.
Workshop question
How can your brand incorporate an app, or add a new feature to an existing app, in order help customize your offerings?
Trend signals
Trend signals for Customized Wellness
Trend score 3.5 out of 10, from popularity 54%, activity 44%, freshness 8%.
Popularity54%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Customized Wellness trend
7 featured examples from Dec 19, 2013 to Apr 22, 2016CategoryArt & Design
Customized Vitamin Makers
The Poktu Supplement Dispenser Produces Unique Pills for Its Users
The Health and Wellness industry could benefit from the personalized and real-time nutrient analysis offered by the Poktu Supplement Dispenser.
CategoryUnique
Customized Performance-Enhancing Tools
The Vigo Tracks Your Alertness and Improves Performance
Tools like the Vigo are indicative of the growing market for wearable technology, with opportunities for developing more advanced and personalized devices.
CategoryTech
Personalized Telemedicine Platforms
The Sense.ly Virtual Nurse Provides Healthcare Remotely
The emergence of personalized telemedicine platforms creates disruptive opportunities in the telemedicine industry for remote healthcare delivery and patient monitoring.
CategoryBusiness
Connected Healthcare Sections
This Store is Allocating Space for Digital Health Tools and Products
The integration of digital health tools and connected medical devices in Target stores introduces opportunities for disruptive innovation in the retail industry by expanding their…
CategoryLifestyle
On-Demand Wellness Services
'Namaste New York' Brings Massages, Yoga, Mediation to Your Home
The growing market for on-demand wellness services presents an opportunity for fitness centers, spas and wellness centers to expand their reach to a wider audience through on-dema…
CategoryLifestyle
Customized Electric Massagers
The 'MeasuPro' Pulse Massager Provides Intense Relief from Deep Pain
The at-home healthcare industry can leverage the trend of personal massage devices to develop innovative products that cater to the growing demand for self-care.
CategoryTech
Personalized Eyecare Apps
The Better Vision App Makes Suggestions for Vision Correction
The healthcare industry is adopting personalized eyecare apps to assist patients in making informed decisions about vision correction procedures.
