The w3w GPS Platform Helps You Get Anywhere in Only Three Words

 - Dec 16, 2014
References: what3words & psfk
With just three words, this app and GPS platform can help you get anywhere in the world. Geolocation site what3words (w3w) makes navigating earth more simple. If you have a difficult time following directions, this map-based app is the one for you.

w3w assigned a three word term to every 3 square meter area on the globe, allowing them to give you a very specific and oddly charming term for a particular place, like swan.dust.pillow or cotton.evolving.mulled. For example, the US Embassy in Mozambique is located at poem.blackbird.races.

With a goal of offering location IDS that are easy for anyone anywhere to memorize and communicate, the GPS platform is a "way of encoding a huge number into something memorable" according to co-founder Chris Sheldrick.