Category
Lifestyle
Serial Snacking
Trend cluster
Category
Taste
Education
The alcohol industry strives to become more accessible for novice drinkers.
3.6
Trend score
Trend
What is the Taste Education trend?
Taste Education: In an effort to initiate inexperienced drinkers, the alcohol industry is introducing methods of streamlining the drink selection process. Whether it's implementing tasting profiles or opting for flavor-focused branding, the industry is committed to not only ensuring consumer satisfaction, but also encouraging easier experimentation along the way.
Trend themes
Themes within the Taste Education trend
Three behaviours holding the trend together01
Streamlined Drink Selection
The alcohol industry is using methods of streamlining the drink selection process for inexperienced drinkers
02
Technology in Wine Dispensing
Wine bars are embracing technology to allow for easy wine dispensing and tasting
03
Online Wine Education
The availability of online wine education resources and tutorials is growing
Industry implications
What the Taste Education trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry can benefit from implementing innovative dispensing systems for easy drink access and experiences
For
Retail
The retail industry can adopt in-store tasting stations to offer a try-before-you-buy experience for customers that increases purchase potential
For
Education
The education industry can explore digital platforms for providing accessible and convenient courses on wine and other beverages
Trend signals
Trend signals for Taste Education
Trend score 3.6 out of 10, from popularity 50%, activity 49%, freshness 8%.
Popularity50%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Taste Education trend
5 featured examples from Sep 4, 2014 to Oct 28, 2015CategoryMarketing
Wine Tasting Strips
Beringer Transforms the Wine Tasting Experience in-Store with Flavored Strips
The wine and spirits industry can capitalize on creating new product formats and experiences to attract consumers.
CategoryLifestyle
Video Cocktail Tutorial Sites
The 'Tipsy Bartender' Teaches Viewers to Make Exciting DIY Cocktails
Disruptive innovation opportunity: Create a meal-kit service that includes cocktail ingredients and step-by-step video tutorials, providing convenience and inspiration for home ba…
CategoryLifestyle
Cocktail-Creating Kiosks
The 'Be Your Own Bartender' Kiosks Will Help Consumers Select Alcohol
The 'Be Your Own Bartender' kiosks bring innovation to the liquor retail industry, enhancing the shopping experience and providing consumers with easy access to cocktail recipes.
CategoryLifestyle
Online Wine Schools
The WineTutor.tv Allows Users to Learn About Wine in Their Own Homes
The wine education industry can leverage online platforms to provide convenient and accessible wine education to a wider audience.
CategoryLifestyle
Mechanized Wine Bars
The Hostile Grape Wine Cellar Offers 160 Wines By the Glass
Wine bars and restaurants can benefit from incorporating automated dispensers and prepaid tasting cards to their business plans.
