Idol Branding

Asian pop culture icons extend into branding to reflect fandom

Implications - Recognizing pop culture fandom, particularly in certain parts of Asia, brands are turning to pop icon branding to cater to that market demographic. Referencing infamous K-Pop groups and famous anime characters, brands are using the popularity of cultural icons to not only connect with those fan bases, but also transform their products into a unique collectible item.
SCORE 3.9
Popularity
Activity
Freshness
Megatrends
Patterns
460,396 Total Clicks
May 13 - Apr 15
Mild
Pop CultureMarketingBranding
Featured Examples
Transformative Anime Pens - Bandai's Sailor Moon Merchandise Honors the Cartoon's 20th Anniversary
SCORE 4.5
Average 2,953 Clicks Pub: Feb 26, 14
Transformative Anime Pens
Bandai's Sailor Moon Merchandise Honors the Cartoon's 20th Anniversary
The release of the new animated Sailor Moon cartoon has been delayed until the summer of this year, but Bandai is continuing to release Sailor Moon merchandise to keep up the excitement. Periodically,... [More]
Boy Band-Approved Perfumes - South-Korean Pop Stars Put a Scent on Dreamy Girls
SCORE 4.6
Average 8,181 Clicks Pub: May 8, 13
Boy Band-Approved Perfumes
South-Korean Pop Stars Put a Scent on Dreamy Girls
How would you like to smell like your favorite boy band member’s ideal girl? South-Korean cosmetic brand Etude House takes the scent industry to next-level with its ‘Be My Princess’... [More]
Anime-Inspired Singer Ads - The Korean Pop Group 'Sistar' Parodies Sailor Moon in This Commercial
SCORE 3.5
Mild 1,345 Clicks Pub: Jan 14, 14
Anime-Inspired Singer Ads
The Korean Pop Group 'Sistar' Parodies Sailor Moon in This Commercial
Korean pop group Sistar have appeared in a commercial for the online Korean shopping site ‘11st’ as the characters from the popular anime show Sailor Moon. Dubbed ‘Sailor Stars,&#... [More]
Celebrity-Endorsed Leg Balms - Leg Balm by Holika Holika Gives You Girl Group Legs
SCORE 1.2
Untested 596 Clicks Pub: May 26, 13
Celebrity-Endorsed Leg Balms
Leg Balm by Holika Holika Gives You Girl Group Legs
Trying to make your legs look like someone else’s is completely normal, as apparent by Holika Holika’s Star Icon Leg Balm. The marketing tactic here is to help transform your legs into... [More]
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