Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sophisticating
Social
Brands elevate consumer content into social media art.
4.6
Trend score
Trend
What is the Sophisticating Social trend?
Sophisticating Social: Using social media, particularly visual platforms, has become nothing short of an art form. Platforms like Instagram are encouraging users to not only share their content, but share it in a way that requires craftiness and creativity. Brands that help people elevate their own content, either by increasing the quality or adding to the level of artistry, foster closer connections with consumers.
Trend themes
Themes within the Sophisticating Social trend
Three behaviours holding the trend together01
Interactive Social Media Campaigns
Opportunity for brands to engage consumers by providing interactive campaigns and tools to elevate their social media content.
02
Personalized Product Campaigns
Opportunity for brands to provide personalized product offerings and campaigns to enhance consumer experiences and create a closer connection with their target audience.
03
Virtual Retail Showrooms
Opportunity for brands to offer virtual showrooms accessible via social media platforms for consumers to browse and select products, thus simplifying the shopping experience.
Industry implications
What the Sophisticating Social trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising Industry
Marketing and advertising professionals can utilize personalized and interactive campaigns to improve brand engagement and create closer connections with target audience.
For
Retail Industry
The retail industry can leverage virtual showrooms accessible via social media platforms to simplify the shopping process and improve consumer experiences.
For
Social Media Industry
The social media industry plays a vital role in providing platforms for brands to connect with their target audience and offer personalized and interactive campaigns and tools.
Workshop question
What would increased consumer engagement do for your brand? How might you achieve this?
Trend signals
Trend signals for Sophisticating Social
Trend score 4.6 out of 10, from popularity 74%, activity 57%, freshness 8%.
Popularity74%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sophisticating Social trend
10 featured examples from Apr 17, 2014 to Jul 13, 2016CategoryFashion
Fan Photography Projects
Häagen-Dazs' Instagram Page Features a Project Called 'Lose Yourself'
Sports brands and events can use fan photography projects to increase engagement and enhance the fan experience.
CategoryLifestyle
Personalized Recipe Campaigns
Hellmann's Brasil Finds Recipes Based on What's in Your Fridge
The food and beverage industry has an opportunity to leverage personalized recipe campaigns to engage consumers and promote their products.
CategoryLifestyle
Millennial-Targeted Typography Ads
This Miller Lite Campaign Targets Young Males Via Instagram
Beverage companies can create innovative campaigns that appeal to male Millennials in a fun and playful way, like Miller Lite's typography ads.
CategoryLifestyle
Doodled Lunch Campaigns
PopChips UK's Interactive Online Campaign Makes Lunches Exciting
Food and snack companies can utilize interactive social media campaigns to engage with consumers and promote the enjoyment of their products.
CategoryTech
Instagram-Like Food Studios
Mweb’s Dinnercam Takes Your Food Shots to the Next Level
Restaurants and cafes can leverage WiFi-connected food studios to enhance the dining experience and encourage social media sharing.
CategoryLifestyle
Recipe Infographic Campaigns
Knorr Brazil Will Turn Your Family Recipe Into a Typographic Poster
The success of Knorr Brazil's campaign presents an opportunity for food industry players to expand their market share and engage with consumers through interactive recipe-centered…
CategoryFashion
Virtual Fashion Showrooms
Roots Canada Lets Consumers Shop Clothing Featured in Its Instagram Page
Virtual fashion showrooms create opportunities for fashion retailers to increase online sales and improve the overall customer shopping experience.
CategoryMarketing
Moving Thread Billboards
This Machine Recreates Instagram Photos Using Seven Miles of Thread
Moving thread-based billboards can help fashion retailers like Forever 21 connect with younger Millennial consumers through personalized and interactive advertising.
CategoryFashion
Bath Art Campaigns
Lush Cosmetics' Video Tool Remixes Colorful Bath Bomb Swirls Online
Beauty brands can incorporate interactive campaigns and user-generated content to create a more immersive and engaging brand experience.
CategoryMarketing
Personalized Music Videos
Etienne De Crecy's Hashtag My Ass Makes a Video from Your Instagram Pics
Music industry can leverage personalized music videos to provide unique experiences for music lovers.
