Brands elevate consumer content into social media art
Implications - Using social media, particularly visual platforms, has become nothing short of an art form. Platforms like Instagram are encouraging users to not only share their content, but share it in a way that requires craftiness and creativity. Brands that help people elevate their own content, either by increasing the quality or adding to the level of artistry, foster closer connections with consumers.
Workshop Question - What would increased consumer engagement do for your brand? How might you achieve this?
Trend Themes
1. Interactive Social Media Campaigns - Opportunity for brands to engage consumers by providing interactive campaigns and tools to elevate their social media content.
2. Personalized Product Campaigns - Opportunity for brands to provide personalized product offerings and campaigns to enhance consumer experiences and create a closer connection with their target audience.
3. Virtual Retail Showrooms - Opportunity for brands to offer virtual showrooms accessible via social media platforms for consumers to browse and select products, thus simplifying the shopping experience.
Industry Implications
1. Marketing and Advertising Industry - Marketing and advertising professionals can utilize personalized and interactive campaigns to improve brand engagement and create closer connections with target audience.
2. Retail Industry - The retail industry can leverage virtual showrooms accessible via social media platforms to simplify the shopping process and improve consumer experiences.
3. Social Media Industry - The social media industry plays a vital role in providing platforms for brands to connect with their target audience and offer personalized and interactive campaigns and tools.
10 Featured, 89 Examples:
396,267 Total Clicks
Date Range:
Apr 14 — Jul 16
Trending:
Warm
Consumer Insight Topics:
