Roots Canada is offering a new way for consumers to shop its products through its Instagram account, with the option to browse a virtual showroom displayed through the styles in the photos featured digitally on the Roots Canada social media accounts. Since many consumers enjoy browsing styles and inspiration through Instagram accounts, the newly added feature to shop the products directly via the post simplifies the shopping experience to be much more seamless from social media browsing to purchase.
The virtual showroom Instagram platform is set to go live in July and will allow consumers to have the first hand pick of new products even before they hit retail stores. The posts will showcase the products being used and worn in real settings, as a way to prompt consumers to better visualize themselves in the products.
The shopping experience then becomes much more approachable with less direct focus on purchasing.