Roots Canada is offering a new way for consumers to shop its products through its Instagram account, with the option to browse a virtual showroom displayed through the styles in the photos featured digitally on the Roots Canada social media accounts. Since many consumers enjoy browsing styles and inspiration through Instagram accounts, the newly added feature to shop the products directly via the post simplifies the shopping experience to be much more seamless from social media browsing to purchase.
The virtual showroom Instagram platform is set to go live in July and will allow consumers to have the first hand pick of new products even before they hit retail stores. The posts will showcase the products being used and worn in real settings, as a way to prompt consumers to better visualize themselves in the products.
The shopping experience then becomes much more approachable with less direct focus on purchasing.
What's Driving This Trend
- Virtual Showroom Shopping
- Creating virtual showrooms for shopping enhances the consumer shopping experience and allows for more predictive analytics.
- Social Media Shopping
- Utilizing social media to create shopping experiences is becoming an increasingly popular trend and offers opportunities for deeper data insights.
- Real-life Product Displays
- Displaying products in real-life settings through social media enhances product visualization and creates more authentic experiences for consumers.
Who This Affects Most
- Fashion
- Virtual fashion showrooms create opportunities for fashion retailers to increase online sales and improve the overall customer shopping experience.
- Social Media
- Social media companies can continue to monetize their platforms by offering e-commerce features and adding value for retail brands.
- Retail
- Retailers can utilize virtual showrooms and real-life product displays on social media to deepen consumer engagement and drive sales.
