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This Miller Lite Campaign Targets Young Males Via Instagram

 - Aug 14, 2015
References: scoopnest & adweek
Miller Lite launched a campaign that specifically targets male Millennials through creatively designed typography ads. The ads are designed to emphasize and highlight unique typography styles that appeal to this specific demographic.

After conducting vast amounts of social media research, the Miller Lite marketing team discovered the popular use of #typography among male Millennials. In an attempt to hone in on this marketing opportunity, a variety of ads were created and distributed to promote Miller Lite. One interesting ad was created using a chalk-style typeface that reads "Find Your Happy [Hour] Place."

While many social media platforms like Pinterest are geared towards females, Miller Lite saw the opportunity to reach a new demographic with a similar platform. The typography ads focus on the beer-loving generation of male Millennials in a playful and relative way.