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Top 60 Social Media Trends in September

From Comedic Brand Channels to Sultry Shoe Campaigns

— September 30, 2015 — Tech
The top September 2015 social media trends include a variety of high profile collaborations between bloggers and brands. The unique marketing move is often a way for brands to create traction online by borrowing from established social media figures' audiences.

A first example of this is the recent partnership between YouTube star Grace Helbig and the Marriott Hotel chain. The YouTube sensation was hired by the brand to create an engaging series of videos for the Marriott's YouTube channel encouraging consumers to book directly through the hotel's website.

Additionally, top model Joan Smalls was tapped by iconic makeup brand Estee Lauder to create a range of lipsticks, including one inspired by the bold hue Smalls donned at the 2014 MET Gala. It is said that Estee Lauder executives noticed the legions of Smalls fans seeking the origin of the shade in the model's Instagram comment section.

The top September 2015 social media trends showcase ways in which brands can use established digital influencers to engage new audiences across platforms.
4.9
Score
Popularity
Activity
Freshness
60
Diabetes Tweeting Campaigns
Diabetes Tweeting Campaigns
The 'Kick Diabetes' Campaign Featured Tweet-Matching Donations
<
59
Comparative Celeb Accounts
Comparative Celeb Accounts
This Harry Styles Twitter Compares Him to Classic Works of Fiction
<
58
Solar Internet Drones
Solar Internet Drones
The Facebook Drone 'Aquila' Will Bring the Web to Remote Parts of the World
<
57
Automated Birthday Greetings
Automated Birthday Greetings
The Facebook Birthday 'Speed Text' Sends Wishes with One Button
<
56
First-Person Chatroom Games
First-Person Chatroom Games
Realm Pictures Turns Chatroulette into a First-Person Adventure
<
55
Faux Travel Trays
Faux Travel Trays
KFC's Fun Tray Liner Acts as the Backdrop for Creating 'Fakation' Photos
<
54
Friend-Describing Social Tags
Friend-Describing Social Tags
The New Facebook Profile Tags Will Let Users Label Their Friends
<
53
Action Sport Apps
Action Sport Apps
Shrick is a Social Networking App for Extreme Sports Enthusiasts
<
52
Anonymous Photo Feedback Services
Anonymous Photo Feedback Services
This Service Helps Users Choose Curate Their Online Photos
<
51
Social Media PR Stunts
Social Media PR Stunts
The Tinder Twitter Rant Was a Message-Owning PR Stunt
<
50
High-Rise Networking Platforms
High-Rise Networking Platforms
'Tenant King' Helps Neighbors Create Community-Based Networks
<
49
Coworker-Connecting Apps
Coworker-Connecting Apps
The LinkedIn Lookup Business Platform Lets You Search Skills and People
<
48
Latina Lifestyle Platforms
Latina Lifestyle Platforms
Vivala is a Mobile-First Community and Publication for Latina Women
<
47
Virtual Reality Cockpits
Virtual Reality Cockpits
This Invention Offers Consumers the Thrill of Flying from Your Desk
<
46
Ambient Messaging Apps
Ambient Messaging Apps
This Program Allows Users to Send Vibes to Friends and Family Via WiFi
<
45
Expressive Music Messaging Apps
Expressive Music Messaging Apps
The MSTY App Lets Users Send Music with Texts
<
44
Sporty Cancer Campaigns
Sporty Cancer Campaigns
This Initiative Combines Rugby with Prostate Cancer Awareness
<
43
Female Fitness Street Art
Female Fitness Street Art
Nike's Active Campaign Champions Inspiring Women on Social Media
<
42
Social Media Shopping Services
Social Media Shopping Services
'Like2Buy' Allows Target's Instagram Followers to Purchase Products
<
41
Virtual Scent Trips
Virtual Scent Trips
This Photographer Uses Instagram to Create Olfactory Photo Tourism
<
40
Rewards-Based Social Networks
Rewards-Based Social Networks
The 'Thumb War' App Treats the Most Popular Users to Discounts
<
39
Farmer Mental Health Campaigns
Farmer Mental Health Campaigns
This Project Uses Selfies to Fight the Stigma of Mental Illness
<
38
HIV Awareness Campaigns
HIV Awareness Campaigns
This Public Health Initiative Seeks to Educate Indonesian Youth About HIV
<
37
GIF-Making Apps
GIF-Making Apps
This App Allows Users to Create Personalized GIFs
<
36
Social Media Donation Platforms
Social Media Donation Platforms
The #Donate Campaign by GoodWorld Sends Donations Via Social Media
<
35
Interactive Emoji Maps
Interactive Emoji Maps
This Emoji Map Illustrates Which State Uses Which Emoji Most
<
34
Social Brand Messengers
Social Brand Messengers
These Facebook Customer Service Tools Facilitate More Interaction
<
33
Mystery Bar Tours
Mystery Bar Tours
Old Speckled Hen's 'Hunt for a Hen' Sent People Out on a Bar Scavenger Hunt
<
32
Social Storytelling Accounts
Social Storytelling Accounts
Land Rover's Instagram Story Uniquely Recounts an Adventure
<
31
Food-Donating Selfie Campaigns
Food-Donating Selfie Campaigns
The #DrinkGoodDoGood Will Donate 500,000 Pound of Fresh Produce
<
30
Collaborative Blogger Dinners
Collaborative Blogger Dinners
Food Blogger Ashley Rose is Hosting a Pop-Up Dinner in Her Studio
<
29
Comedic Brand Channels
Comedic Brand Channels
Grace Helbig Works with Marriott Hotels in a Fun Digital Campaign
<
28
Liberating Female Publications
Liberating Female Publications
Ashley Tisdale's 'The Haute Mess' is an Inspirational Platform
<
27
Cancer Care Platforms
Cancer Care Platforms
This Social Media Platform Uses #CancerHack to Share Kindess and Advice
<
26
Retro-Inspired Camera Remotes
Retro-Inspired Camera Remotes
These Remote Shutters for Phones Resemble Old Film Gadgets
<
25
Commonly Captured Coffee Charts
Commonly Captured Coffee Charts
Express Vending's Infographic Covers Popular Coffee on Instagram
<
24
Business-Based Travel Apps
Business-Based Travel Apps
The 'Jambo' App Helps Business Travelers Connect While Out of Town
<
23
Doctor-Published Photo Apps
Doctor-Published Photo Apps
This Instagram-Mimicking App Lets Doctors Share Medical Information
<
22
Balanced Lifestyle Platforms
Balanced Lifestyle Platforms
Mixify Encourages Young Social Media Users to Live Healthy Lives
<
21
Problematic Parenting Photos
Problematic Parenting Photos
The 'Average Parent Problems' Instagram Celebrates Parenting Fails
<
20
Bubble-Wrapped Bars
Bubble-Wrapped Bars
iCracked Creates an Ultra Safe Environment for Phones at the Bar
<
19
Social Media Payment Systems
Social Media Payment Systems
This New Service Helps Banks Take Payments Via Social Media Platforms
<
18
Interactive Lip-Sync Battle Ads
Interactive Lip-Sync Battle Ads
Toronto Bloggers Kastor & Pollux Star in This Playful Campaign
<
17
Photo Post-Perfecting Charts
Photo Post-Perfecting Charts
This Infographic Explains How to Have a More Engaging Instagram Post
<
16
Pharmacy-Led Health Campaigns
Pharmacy-Led Health Campaigns
This Social Media Campaign Aims to Tackle Diabetes in Saudi Arabia
<
15
Disney Man Bun Feeds
Disney Man Bun Feeds
The Instagram Account Man Buns of Disneyland is Exactly What It Sounds Like
<
14
Emoji Drink-Ordering Apps
Emoji Drink-Ordering Apps
This Pop-Up Bar Offers Guests the Option to Order Via Emoji
<
13
Journeying Bag Campaigns
Journeying Bag Campaigns
'The Travelling Bags' Helps Students in Need with Back to School Shopping
<
12
Sensory Vending Machines
Sensory Vending Machines
Holiday Autos' Vending Machine Dispenses the Smells of Summer
<
11
Meaningful Adventure Campaigns
Meaningful Adventure Campaigns
CLIF's #MeetTheMoment Engaged Outdoor Enthusiasts on Social Media
<
10
Custom Comic Campaigns
Custom Comic Campaigns
Old Spice's Instagram Adventure Has Fans Build Their Own Epic Story
<
9
Easygoing Blogger Collections
Easygoing Blogger Collections
The Cupcakes and Cashmere Line is Exclusive to Nordstrom
<
8
Celebrity Live Streaming Apps
Celebrity Live Streaming Apps
Facebook's Mentions App Can Now Stream Celebrities Live to Fans
<
7
Dental Hygiene Selfie Campaigns
Dental Hygiene Selfie Campaigns
This Campaign Encourages Users to Promote Good Dental Health
<
6
Boxed Up Press Kits
Boxed Up Press Kits
This Little Black Box Contains an Entire Media Press Package
<
5
Model-Booking Apps
Model-Booking Apps
This Modeling App Lets Companies Book Models Directly Without Agencies
<
4
Sultry Shoe Campaigns
Sultry Shoe Campaigns
Blogger Rocky Barnes is the Face of This Season's Sam Edelman Shoes
<
3
Millennial-Targeted Typography Ads
Millennial-Targeted Typography Ads
This Miller Lite Campaign Targets Young Males Via Instagram
<
2
Kaleidoscopic Selfie Studios
Kaleidoscopic Selfie Studios
HTC's Straylight Installation Creates Psychedelic Selfie Photos
<
1
Diverse Redhead Portraits
Diverse Redhead Portraits
This Hair Photography Series Shows That Not All Redheads are White
<