The Indonesian AIDS Foundation launched a public health initiative that uses social media to educate local youth about HIV. In many parts of the word, the rate of new HIV infections continues to climb. This social media campaign seeks to stem the rate of new infections by engaging and educating Indonesia's youth about the devastating disease.
In order to reach a younger audience, the campaign is largely conducted over social media. The idea is to give youth an opportunity to uses different platforms to promote awareness about HIV. Using the hashtag '#JakartaSadar,' users can post photos, videos and messages about HIV issues. These posts have even managed to draw the attention of popular signers Vidi Aldiano, Indah Dewi Pertiwi and Rini Wulandari.
This particular public health initiative demonstrates that social media can be used as a tool for reaching the portion of the population that is most affected by HIV.