This emoji map ranks states based on their emoji usage. Click on any state in the emoji map and the interactive site will open a pop-up with the state's top used emoji. Some of them are fairly predictable -- California, for example, ranks high for sushi and sunsets, while Hawaiians love the rainbow and surfing emoji. The Statue of Liberty icon is unsurprisingly most used in New York. Some of them are more unexpected -- who would have guessed that Missouri uses the police emoji all the time? And some are just inexplicable, like Vermont's extremely frequent use of the poop emoji and the fact that Montana uses the women's bathroom sign more than any other state.
The emoji map was made by SwiftKey, a predictive platform for smartphone keyboards. The site also offers a personalized emoji report. New SwiftKey app users receive stats on their most-used emoji and their signature emoji (the emoji they use more than all their other friends). They can also find out their "State of Emoji" -- which state's emoji usage most closely matches their own.
Key Themes Behind This Trend
- Emoji Usage Ranking
- Opportunity for businesses to analyze and leverage the most frequently used emojis in different regions.
- Personalized Emoji Reports
- Disruptive innovation opportunity for companies to provide personalized reports and insights on individual's emoji usage.
- State-specific Emoji Preferences
- Potential for businesses to tailor their marketing and communication strategies based on the emoji preferences of different states.
Where This Applies
- Technology
- Companies can develop AI-powered platforms to analyze and interpret emoji usage patterns.
- Marketing and Advertising
- Opportunity for marketers to incorporate popular emojis into their campaigns to resonate with specific regions.
- Social Media
- Potential for social media platforms to create features that allow users to explore and compare emoji usage across different states.
