Dessert and make-up are two things girls will obsess over, which is why South Korean cosmetic brand 'Etude House' experiments with sweet eye shadow packaging. The palette consists of three shades of brown pressed into the shape of a chocolate bar. Though the colors are perfectly aligned for a smoky eye from lighter tones to the dark, the palette's real selling point is its cute packaging.
The make-up line is aptly called Sweet Recipe. It includes other items such as cupcake-themed eye shadows, blush and lip balms. The line attempts to stand apart from the rest of the cosmetic products on the market with its yummy-looking packaging.
On its website, Etude House states that this chocolate shadow will enhance your individuality with its special design, as well as making your eyes look "flavorful." The chocolate palette is a good example of how cosmetic companies often compete not only with the quality of their products, but with the uniqueness of their packaging.
Why This Trend Is Growing
- Food-inspired Packaging
- There is an opportunity for cosmetic companies to experiment with unique packaging inspired by food and desserts.
- Multifunctional Cosmetics
- This trend shows a potential for cosmetic companies to create more than one function with their products.
- Niche Targeting
- Cosmetic companies can target niche markets and stand apart from the competition by creating unique products inspired by specific interests.
Industries Being Reshaped
- Cosmetics
- The cosmetic industry can benefit from experimenting with food-inspired packaging, creating multifunctional products, and targeting niche markets.
- Food and Beverage
- The food and beverage industry can potentially capitalize on collaborations and licensing deals with cosmetic companies looking to create food-inspired products.
- Fashion and Apparel
- The fashion industry can potentially benefit from incorporating food-inspired design and packaging elements into clothing and accessories.
