A rather direct form of marketing was employed in Fashion Eyeglasses packaging, for the boxes have been made to entice the eyes -- the very part of you that will be accessorized by the product within. Designer Sol Kim of South Korea has developed a range of different cartons to contain the eyewear, each with its own simulating shape, pattern and assortment of colors.
Inspired by the eccentric forms of spectacles over several generations, Kim's renderings are slick and snazzy with some pointed and some rounded lenses. Every box is assembled to suggest two distinctive halves, accommodating the balanced placement of sunglasses as they would rest on the bridge of one's nose. Inside and out, Fashion Eyeglasses packaging would excite your peepers.
Eye-Catching Spectacle Branding
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