A rather direct form of marketing was employed in Fashion Eyeglasses packaging, for the boxes have been made to entice the eyes -- the very part of you that will be accessorized by the product within. Designer Sol Kim of South Korea has developed a range of different cartons to contain the eyewear, each with its own simulating shape, pattern and assortment of colors.
Inspired by the eccentric forms of spectacles over several generations, Kim's renderings are slick and snazzy with some pointed and some rounded lenses. Every box is assembled to suggest two distinctive halves, accommodating the balanced placement of sunglasses as they would rest on the bridge of one's nose. Inside and out, Fashion Eyeglasses packaging would excite your peepers.
Why This Trend Is Growing
- Eye-catching Packaging
- Designing packaging that catches the eye and creates a memorable experience for customers can increase brand loyalty and differentiate a product in a crowded market.
- Customization
- Offering customized packaging options that allow customers to personalize their purchase can create a more meaningful and memorable experience, leading to increased brand loyalty.
- Innovative Materials
- Exploring and utilizing innovative materials in packaging, such as biodegradable or reusable options, can appeal to environmentally conscious customers and differentiate a brand in the market.
Industries Being Reshaped
- Retail
- Retailers can explore unique packaging options to create a more memorable customer experience and differentiate their brand in a crowded market.
- Eyewear
- The eyewear industry can leverage innovative and eye-catching packaging designs to increase brand awareness and differentiate their products in a competitive market.
- Sustainability
- The sustainability industry can explore and implement innovative materials and packaging options to reduce waste and appeal to environmentally conscious customers.
