Trend cluster
Category

Artisan
Meat

Offering carnivores elevated service, meat retailers enhance the buying process.

Meat Subscription BoxesArtisanal Meat TenderizersArtisan Pork Rind SnacksBrutish Artisanal JerkyRustic Meat Snack Packaging

Trend

What is the Artisan Meat trend?

Artisan Meat: Moving away from typically rustic deli establishments, meat services are turning to sophisticated aesthetics and customized services to add intrigue. Recognizing the growing desire for elevated food experiences, meat retailers are offering intimate shopping experiences and tailored services to help add an element of sophistication to typically mundane buying experiences.

Trend themes

Themes within the Artisan Meat trend

Three behaviours holding the trend together
01

Sophisticated Aesthetics

Artisan meat services are turning to sophisticated aesthetics and customized services to add intrigue.

02

DIY Gourmet

As foodie culture continues to grow, a budget-wise segment of consumers are looking to DIY their own meals to save money.

03

Convenient Subscription Services

Subscription services for monthly meat deliveries offers a convenient solution for families to receive fresh artisan meats at their doorsteps.

Industry implications

What the Artisan Meat trend means for industry

Where the trend changes the playbook
For

Meat Retail

Meat retailers are offering intimate shopping experiences and tailored services to help add an element of sophistication to typically mundane buying experiences.

For

DIY Meal Kits

As more consumers look to DIY their own meals, innovations in DIY meal kits offer opportunities for the creation of gourmet, cost-effective meals.

For

Subscription Services

The rise in popularity of convenient subscription services offers an innovative solution for consumers to receive fresh artisan meats conveniently and monthly.

Workshop question

How can your brand create a perception of both sophistication and accessibility in its products?

Trend signals

Trend signals for Artisan Meat

Trend score 3.4 out of 10, from popularity 48%, activity 46%, freshness 8%.

Popularity48%
Activity46%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe