Category
World
Layered Getaways
Trend cluster
Category
In-Flight
Beacon
Consumers look for ways to stay in-the-know during travel.
3.2
Trend score
Trend
What is the In-Flight Beacon trend?
In-Flight Beacon: Location-based beacon technology has the power to transform the travel industry by ensuring consumers are notified of every opportunity or promotion available to them. Its implementation in major airports and airlines suggests that consumers not only want to streamline the travel process, but specifically customize it to their needs.
Trend themes
Themes within the In-Flight Beacon trend
Three behaviours holding the trend together01
Location-Based Beacon Technology
Location-based beacon technology has become a disruptive innovation in travel industry, as it allows travelers to stay informed of every opportunity or promotion available.
02
Indoor Navigation with Beacons
The use of beacons aids in indoor navigation, particularly for travelers with disabilities
03
Shareable Beacon Data
BLE technology and Common-Use Beacon Registry enables sharing of beacon data to give passengers access to the most accurate, relevant and pertinent information.
Industry implications
What the In-Flight Beacon trend means for industry
Where the trend changes the playbookFor
Travel Industry
The travel industry can leverage location-based beacon technology to improve customer experience and add value to their services.
For
Indoor Mapping and Navigation
Indoor mapping and navigation industry can benefit from the disruptive innovation with the aid of beacon technology.
For
Mobile App Development Industry
Beacon technology is disrupting the mobile app development industry, particularly with the development of apps that focus on location-based promotions and personalized updates for users.
Workshop question
How could your brand adopt beacon technology to make consumers' lives easier?
Trend signals
Trend signals for In-Flight Beacon
Trend score 3.2 out of 10, from popularity 52%, activity 35%, freshness 8%.
Popularity52%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the In-Flight Beacon trend
4 featured examples from Aug 29 to Sep 25, 2014CategoryWorld
Shareable Air Travel Beacons
The Common-Use Beacon Registry Lets Airports Share Beacon Data
The aviation industry can leverage the Common-Use Beacon Registry to enhance passenger experience and efficiency.
CategoryWorld
Beacon Airport Navigation
The indoo.rs Indoor Navigation at SFO Helps Blind Travelers Get Around
Beacon technology-based indoor navigation can be implemented in airports to improve accessibility and wayfinding for visually impaired travelers, creating a more inclusive travel…
CategoryTech
Beacon-Enabled Airports
Miami International Airport Has Integrated the Tech in a World's First
The aviation industry has an opportunity to adopt beacon technology to improve the passenger experience, increase operational efficiency, and enhance safety measures.
CategoryTech
Beacon Airport Assistance
British Airways Implements Beacon Technologies in Heathrow Airport
Beacon technologies offer opportunities for airlines to differentiate themselves by improving the customer experience and efficiency of airport operations.
