Category
Lifestyle
Assisted Choices
Trend cluster
Category
Prehistoric
Aesthetic
Brands adopt designs reminiscent of dinosaurs to satiate primordial interest.
4.5
Trend score
Trend
What is the Prehistoric Aesthetic trend?
Prehistoric Aesthetic: No longer just of interest to those who study paleontology, references to dinosaurs and archaic animals are emerging within mainstream culture to satiate obscure interests. Integrating prehistoric references into fashion labels and even interior decor, brands are using primordial designs to not only add a sense of novelty, but also to showcase an element of fearlessness and strength often associated with animals that roamed the earth thousands of years ago.
Trend themes
Themes within the Prehistoric Aesthetic trend
Three behaviours holding the trend together01
Nostalgic Revival
Companies are incorporating retro designs or toy elements into fashion and accessories.
02
Theme-Based Styling
Fashion and accessory designers are creating themed collections rather than typical seasonal lines, e.g. prehistoric inspirations.
03
Transparent Structures
Designers are creating transparent products, such as see-through dinosaur lamps, to bring a dynamic feel to ordinary items.
Industry implications
What the Prehistoric Aesthetic trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel
Incorporating dinosaur-inspired designs and nostalgic styling, the fashion industry can appeal to consumers who are interested in prehistoric designs.
For
Home Goods and Decor
Companies are offering see-through dinosaur lamps, allowing consumers to add a dynamic quality to their home furnishings.
For
Jewelry and Accessories
Designers are creating prehistoric-themed jewelry and accessories, appealing to those interested in unique and nostalgic items.
Workshop question
Identify a niche interest common among your consumer base. How could your brand target that interest?
Trend signals
Trend signals for Prehistoric Aesthetic
Trend score 4.5 out of 10, from popularity 61%, activity 65%, freshness 8%.
Popularity61%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Prehistoric Aesthetic trend
6 featured examples from Aug 6, 2014 to Nov 7, 2016CategoryEco
Upcycled Dinosaur Earrings
OOO Workshop's Earrings are Made from Retro Dinosaur Toys
Fashion brands can explore upcycling as a way to create unique and sustainable accessories.
CategorySpecial
Pastel Dinosaur Purses
This Stylish Pink Tote Features a Stylish Extinct Reptile Print
Collaborative partnerships between fashion retailers and artists create opportunities for unique product offerings and increased customer engagement.
CategoryFashion
Prehistoric Jewelry Collections
The Saint Laurent Spring/Summer Jewelry Line Boasts Jurassic Style
Fashion brands can design prehistoric-inspired accessories to complement traditional clothing styles and increase revenue potential.
CategoryFashion
Daring Dinosaur Shades
These Polarized Sunglasses Feature Reptilian Design Details
The fashion industry can explore the trend of incorporating dinosaur design elements to create bold and statement-making accessories.
CategoryFashion
Sporty Prehistoric Accessories
This Dinosaur Cap by Piers Atkinson is Inspired by Childhood
The fashion accessories industry can capitalize on the trend of athletic fashion accessories by creating unique and visually appealing products.
CategoryArt & Design
See-Through Dinosaur Lights
The Dino Lamp Reveals His Transparent Skeleton When Light Reflects Off
Disruptive innovation opportunity for interior designers to incorporate transparent design elements and prehistoric inspiration into their projects.
