Brands adopt designs reminiscent of dinosaurs to satiate primordial interest
Implications - No longer just of interest to those who study paleontology, references to dinosaurs and archaic animals are emerging within mainstream culture to satiate obscure interests. Integrating prehistoric references into fashion labels and even interior decor, brands are using primordial designs to not only add a sense of novelty, but also to showcase an element of fearlessness and strength often associated with animals that roamed the earth thousands of years ago.
Workshop Question - Identify a niche interest common among your consumer base. How could your brand target that interest?