Exotic Brew

Tea packaging adopts bold, abstract designs to reflect unique ingredients

Implications - Recognizing the appeal of exoticism, tea brands are moving away from traditionally straight-forward aesthetics toward more unconventional designs. Using abstract shapes and dark colors to reflect equally unique ingredients, tea brands are looking to not only delight taste buds but also pique consumer interest with visual novelty.
SCORE 6.3
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105,403 Total Clicks
Jan 15 - Aug 17
This Quarter and Warm
MarketingLifestyleDrinkingBranding
Featured Examples
Minimalist Tea Box Sets - The Teabox Brand Aimed to Revolutionize This Historical Beverage
SCORE 8.1
This Year and Hot 3,087 Clicks Pub: Jan 24, 17
Minimalist Tea Box Sets
The Teabox Brand Aimed to Revolutionize This Historical Beverage
These tea box sets come together to form a collection that seeks to “revolutionize the experience of one of the oldest drinks in history,” and it does so by offering a contemporary brand... [More]
Ethereal Tea Branding - August Tea Has Developed a Branding Strategy That Reflects Its Unique Taste
SCORE 4.9
Average 9,942 Clicks Pub: Jan 13, 15
Ethereal Tea Branding
August Tea Has Developed a Branding Strategy That Reflects Its Unique Taste
August Tea is a company that is dedicated to “pioneering tea as a modern American culinary experience.” Through their travels, August founders Aaron Shin and Gina Zupsich came to... [More]
Tubular Powdered Tea Packaging - This Tea Concept Brand Imagines Compact Packaging
SCORE 5.3
This Year and Warm 697 Clicks Pub: Jan 6, 17
Tubular Powdered Tea Packaging
This Tea Concept Brand Imagines Compact Packaging
The tea concept brand ‘Serail’ was designed by Ivan Venkov in Slovakia, who imagined tea packaging and a branding identity that is both functional and luxurious. The designer imagined... [More]
Premium Romanian Teas - The Brand Evolet Selection Offers Artistic Designs on Its Products
SCORE 4.1
This Year and Average 553 Clicks Pub: Feb 13, 17
Premium Romanian Teas
The Brand Evolet Selection Offers Artistic Designs on Its Products
Evolet Selection is a Romanian tea brand that enlisted the creative agency Horea Grindean to create a packaging design for its products. The brand’s line of premium teas were “created... [More]
Immunity-Boosting Blue Teas - The Tea Forte BLEU Line is Made with Butterfly Pea Flowers
SCORE 4.8
This Quarter and Average 326 Clicks Pub: Aug 29, 17
Immunity-Boosting Blue Teas
The Tea Forte BLEU Line is Made with Butterfly Pea Flowers
Colorful food and drinks are wildly popular with health-conscious consumers who are looking for new ways to support a healthy lifestyle, so the new Tea Forte BLEU Line is here to offer a new set of... [More]
Botanical Black Tea Masks - Bremenn Botanicals Offers a Hydrating Face Mask
SCORE 4.8
This Year and Average 280 Clicks Pub: Mar 29, 17
Botanical Black Tea Masks
Bremenn Botanicals Offers a Hydrating Face Mask
Bremenn Botanicals is a skincare and beauty brand with products that are all based in black tea, and its face masks are no different. Black tea offers a range of beneficial ingredients to the skin,... [More]
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