Category
Lifestyle
Serial Snacking
Trend cluster
Category
Exotic
Brew
Tea packaging adopts bold, abstract designs to reflect unique ingredients.
3.7
Trend score
Trend
What is the Exotic Brew trend?
Exotic Brew: Recognizing the appeal of exoticism, tea brands are moving away from traditionally straight-forward aesthetics toward more unconventional designs. Using abstract shapes and dark colors to reflect equally unique ingredients, tea brands are looking to not only delight taste buds but also pique consumer interest with visual novelty.
Trend themes
Themes within the Exotic Brew trend
Three behaviours holding the trend together01
Exotic Tea Packaging
Tea brands are developing unconventional designs for packaging using abstract shapes and dark colors to reflect equally unique ingredients.
02
Eco-Friendly Tea Packaging
Designers are using eco-friendly materials like Durapulp to create packaging that is both functional and luxurious.
03
Colorful and Immunity-Boosting Teas
Consumers are drawn to colorful tea blends with immunity-boosting and anti-inflammatory properties.
Industry implications
What the Exotic Brew trend means for industry
Where the trend changes the playbookFor
Food Packaging
Packaging designers across the food industry could take inspiration from unconventional and eco-friendly tea packaging.
For
Beauty and Skincare
Skincare and beauty companies can look to the antioxidant and rejuvenating properties in black tea for potential product applications.
For
Wellness and Health
Tea blends formulated to boost immunity and featuring natural ingredients and bright colors could appeal to the health-conscious consumer.
Workshop question
What aspect of your brand could you adapt to cater to this desire for exoticism?
Trend signals
Trend signals for Exotic Brew
Trend score 3.7 out of 10, from popularity 50%, activity 53%, freshness 8%.
Popularity50%
Activity53%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Exotic Brew trend
7 featured examples from Jan 13, 2015 to Aug 29, 2017CategoryLifestyle
Minimalist Tea Box Sets
The Teabox Brand Aimed to Revolutionize This Historical Beverage
Opportunity for tea packaging companies to capitalize on the demand for minimalist design in tea box sets.
CategoryArt & Design
Ethereal Tea Branding
August Tea Has Developed a Branding Strategy That Reflects Its Unique Taste
As a beverage company, August Tea has the opportunity to disrupt the saturated tea market by creating innovative flavor combinations and sophisticated branding.
CategoryLifestyle
Premium Romanian Teas
The Brand Evolet Selection Offers Artistic Designs on Its Products
The premium tea industry can leverage unique flavor offerings and artistic packaging designs to captivate tea enthusiasts and expand their customer base.
CategoryLifestyle
Tubular Powdered Tea Packaging
This Tea Concept Brand Imagines Compact Packaging
Disruption opportunities to develop eco-friendly packaging materials and designs.
CategoryLifestyle
Immunity-Boosting Blue Teas
The Tea Forte BLEU Line is Made with Butterfly Pea Flowers
The food and beverage industry can explore the use of natural colors and immune-boosting ingredients to cater to health-conscious consumers.
CategoryFashion
Botanical Black Tea Masks
Bremenn Botanicals Offers a Hydrating Face Mask
The skincare industry can explore the use of botanical ingredients and innovative face mask formulations.
CategoryMarketing
Medicinal Tea Packaging
These Glass Bottled Teas Are Packaged in Small Medicinal Containers
Developing packaging solutions inspired by vintage apothecaries can revolutionize the beverage packaging industry.
