Exotic Brew

Tea packaging adopts bold, abstract designs to reflect unique ingredients

Implications - Recognizing the appeal of exoticism, tea brands are moving away from traditionally straight-forward aesthetics toward more unconventional designs. Using abstract shapes and dark colors to reflect equally unique ingredients, tea brands are looking to not only delight taste buds but also pique consumer interest with visual novelty.
SCORE 5.4
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171,693 Total Clicks
Jan 15 - Dec 16
This Year and Average
MarketingLifestyleDrinkingBranding
Featured Examples
Ethereal Tea Branding - August Tea Has Developed a Branding Strategy That Reflects Its Unique Taste
SCORE 5
Warm 9,818 Clicks Pub: Jan 13, 15
Ethereal Tea Branding
August Tea Has Developed a Branding Strategy That Reflects Its Unique Taste
August Tea is a company that is dedicated to “pioneering tea as a modern American culinary experience.” Through their travels, August founders Aaron Shin and Gina Zupsich came to... [More]
Psychedelic Tea Packaging - The New Glory Mornin’ Super Tea Collection Boasts Whimsical Names
SCORE 5.7
Warm 1,538 Clicks Pub: Mar 8, 16
Psychedelic Tea Packaging
The New Glory Mornin’ Super Tea Collection Boasts Whimsical Names
The new collection of fruit-infused teas from Glory Mornin’ Beverages Ibiza boasts eye-catching packaging and whimsical names. When it comes to bottled tea, most brands rely on clean and simple... [More]
Salty Kombucha Tea Blends - This Variety of Organic Kombucha is Made with Savory Ingredients
SCORE 5.9
Warm 451 Clicks Pub: Mar 1, 16
Salty Kombucha Tea Blends
This Variety of Organic Kombucha is Made with Savory Ingredients
‘Kosmic Kombucha’ is producing a variety of organic kombucha made with savory ingredients. Kombucha is a fermented tea-based beverage that has been growing in popularity due to its... [More]
Exotic Tea Packaging - Selvatica's Branding is Inspired by the Rainforest of Colombia
SCORE 3.2
Mild 3,163 Clicks Pub: Jun 1, 15
Exotic Tea Packaging
Selvatica's Branding is Inspired by the Rainforest of Colombia
Selvatica is an exotic tea brand that sources its ingredients from the Rainforest of Colombia. The company’s brand identity is reflective of wild fruit flavors and feature botanical graphics.... [More]
Medicinal Tea Packaging - These Glass Bottled Teas Are Packaged in Small Medicinal Containers
SCORE 4.1
This Year and Average 529 Clicks Pub: Aug 4, 16
Medicinal Tea Packaging
These Glass Bottled Teas Are Packaged in Small Medicinal Containers
These glass bottled teas are made in Mexico and are designed in packaging that directly resembles the medicinal bottles that were a staple of vintage apothecaries. ‘Tesis Tea Culture’... [More]
Neon-Branded Tea Packaging - This Vibrant Tea Packaging Was Created by the Agency 'Partisan du Sens'
SCORE 3.1
This Year and Mild 258 Clicks Pub: Dec 5, 16
Neon-Branded Tea Packaging
This Vibrant Tea Packaging Was Created by the Agency 'Partisan du Sens'
The French creative agency Partisan du Sens did not avoid the use of color and vibrant imagery in its recent design project. The agency was tasked with creating branding and imagery for the... [More]
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