Category
Lifestyle
Serial Snacking
Trend cluster
Category
Experiential Tea
Time
Tea shops integrate specialty features to offer heightened customization.
4.0
Trend score
Trend
What is the Experiential Tea Time trend?
Experiential Tea Time: Realizing the need to elevate consumer experiences, tea brands are integrating unique specialty features into their retail locations for allure. Offering tailored services and unique tasting environments, brands are seeking to transform typically stuffy conceptions of tea into a more interactive experience.
Trend themes
Themes within the Experiential Tea Time trend
Three behaviours holding the trend together01
Experiential Retail
Offer tailored services and unique tasting environments to transform traditional conceptions into interactive experiences.
02
Third Wave Tea Movement
Provide high-quality and flavorful teas that bring back certain tea-drinking traditions, while providing a product for the modern sophisticated palate.
03
Tea Bar Revolution
Hire knowledgeable tea sommeliers to serve scratch-made drinks by the cup, inspiring customers to visit modern and chic spaces.
Industry implications
What the Experiential Tea Time trend means for industry
Where the trend changes the playbookFor
Retail Industry
Integrate unique and immersive experiences to elevate consumer engagement and loyalty.
For
Food and Beverage Industry
Provide high-quality and flavorful beverages that bring back cultural and traditional drinking practices, while catering to modern taste.
For
Hospitality Industry
Employ knowledgeable tea sommeliers to craft customized beverage experiences that create a memorable impression for customers.
Trend signals
Trend signals for Experiential Tea Time
Trend score 4.0 out of 10, from popularity 47%, activity 65%, freshness 8%.
Popularity47%
Activity65%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Experiential Tea Time trend
4 featured examples from Nov 21, 2015 to Dec 22, 2016CategoryArt & Design
Tea Shop Art Galleries
'Usagi' is a Japanese-Inspired Art and Performance Gallery in Paris
Innovation opportunity in merging art and technology to offer an engaging and interactive experience for visitors.
CategoryLifestyle
Transformative Tea Bars
Toronto's 'Plentea' Has Tea Sommeliers on Staff to Craft Custom Beverages
Tea retailers can leverage the third wave tea culture by offering specialty tea bars and providing knowledgeable tea sommeliers to curate customized tea experiences for customers.
CategoryLifestyle
Minimalist Tea Boutiques
This Modern Tea Shop is Inspired by Japanese Art
The tea industry can take advantage of the rise of minimalist, cultural-driven tea shops to create new and unique tea-drinking experiences for their customers.
CategoryLifestyle
Educational Japanese Tea Shops
This Specialty Tea Shop Offers Meals That Pair Well with Its Teas
The specialty tea industry has disruptive innovation opportunities by offering unique and authentic tea-drinking experiences that cater to the modern and sophisticated palate.
