East Asian countries are known for their knowledge and long history of drinking tea and this Japanese tea shop extends that tradition.
'San Grams' is a specialty tea shop that features "single origin" green teas rather than the blends that are increasingly common among tea cultures. The shop sells teas with neat and clear packaging that provides instructions for optimal brewing methods -- including temperature and steeping time. The tea shop also provides seasonal dishes that are paired with specific teas to bring out their flavors, providing an enriching and luxurious experience that focuses on quality and flavor.
This "third wave tea movement" hopes to bring back certain tea-drinking traditions while also providing a product for the modern sophisticated palate.
Why This Trend Is Growing
- Single-origin Teas
- Specialty tea shops that offer unique single-origin teas and clear instructions for optimal brewing methods have disruptive innovation opportunities for consumers seeking new and authentic tea-drinking experiences.
- Tea Pairing Menus
- Specialty tea shops that provide seasonal dishes paired with specific teas are disrupting the traditional food and beverage industry by creating a unique and luxurious experience for consumers.
- Third Wave Tea Movement
- The third wave tea movement in East Asian countries is disrupting and innovating the tea-drinking culture by combining traditional and contemporary processes to create a modern and sophisticated product for the current palate.
Industries Being Reshaped
- Specialty Tea Shops
- The specialty tea industry has disruptive innovation opportunities by offering unique and authentic tea-drinking experiences that cater to the modern and sophisticated palate.
- Food and Beverage Industry
- The food and beverage industry has disruptive innovation opportunities for creating tea pairing menus that offer a unique and luxurious dining experience for consumers.
- Cultural Industries
- The cultural industry in East Asian countries has disruptive innovation opportunities for the third wave tea movement by combining traditional and contemporary processes to create a modern and sophisticated product for the current palate.
