Category
Lifestyle
Serial Snacking
Trend cluster
Category
Curated
Beverage
Subscription services offer an easy introduction to alcoholic beverages.
3.7
Trend score
Trend
What is the Curated Beverage trend?
Curated Beverage: Consumers without the time to educate themselves on the nuances of different beverages are turning to subscription services to streamline the process. This shift reveals two things; that consumers are interested in experimentation, but often don't have the time to carry it through themselves, and that they appreciate and rely on the advice of those whom they consider to be experts.
Trend themes
Themes within the Curated Beverage trend
Three behaviours holding the trend together01
Subscription Services
Subscription services are becoming increasingly popular, offering a streamlined and personalized experience for consumers.
02
Personalized Experiences
Consumers are interested in personalized experiences that cater to their individual preferences, giving rise to various subscription services that offer customized selections.
03
Combine Products
Subscription services that pair unique products, such as music with alcohol or recipe kits with bar tools, are offering consumers a double dose of enjoyment and discovery.
Industry implications
What the Curated Beverage trend means for industry
Where the trend changes the playbookFor
Alcohol
The alcohol industry can implement subscription services, pairing products or tailoring to personalized experiences to meet the needs of busy or discerning consumers.
For
Hospitality
The hospitality sector can offer curated selections or collaborations with subscription services to attract new clientele looking for unique experiences and products.
For
E-commerce
E-commerce businesses can utilize subscription services to offer unique product pairings or personalized selections, increasing customer engagement and retention.
Workshop question
Describe a creative way that your brand could educate your consumer through gamification.
Trend signals
Trend signals for Curated Beverage
Trend score 3.7 out of 10, from popularity 54%, activity 51%, freshness 8%.
Popularity54%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Curated Beverage trend
6 featured examples from Feb 27, 2015 to Apr 28, 2017CategoryLifestyle
Artisan Cocktail Subscriptions
Cocktail Courier by ShakeStir Delivers Party Supplies in NYC
Opportunities for liquor brands to create partnerships with delivery services for at-home consumption.
CategoryLifestyle
Musical Beer Subscriptions
Hurd Delivers 7 Inch Vinyls Paired with Craft Beers
Opportunity to enhance consumer experience and reach new audiences through unique and localized pairings with up-and-coming musicians.
CategoryArt & Design
Mail Order Mixology Kits
Mixology Monthly Helps Consumers Make Craft Cocktails at Home
Disruptive innovation opportunity for subscription-based services to provide mixology kits and accessories to customers on a regular basis.
CategoryLifestyle
DIY Cocktail Subscriptions
The Shaker and Spoon Subscription is Perfect for Alcohol-Lovers
Opportunity for subscription box services to create curated cocktail sets for individuals who want to explore mixology at home.
CategoryLifestyle
Personalized Wine Sampling Subscriptions
This Service Provides Tasting Kits for Wine Lovers
The wine industry could disrupt their traditional distribution channels by offering direct-to-consumer personalized wine subscriptions.
CategoryLifestyle
Craft Beer Subscriptions
This Delivery Service Supports Independent and Small Breweries
Craft beer subscriptions create an opportunity for subscription service providers to cater to the growing market of beer enthusiasts.
