Coffee flavors turn to exotic cultural ingredients for diversity
Implications - Adding an element of novelty to hot beverages, coffee retailers are turning to exotic cultural ingredients for allure. Adding spices and vegetables often associated with Asian cultures, retailers are looking to not only heighten flavor, but also transform traditional beverage experiences into a more exotic and experiential activity.
Workshop Question - What is a popular fad in your industry in the continent furthest from your own? How could you tweak it to appeal to your own local customers?
Trend Themes
1. Cultural Ingredients - Coffee retailers are turning to exotic cultural ingredients to elevate traditional hot beverages into a more experiential activity.
2. Flavored Coffee - Coffee enthusiasts are experimenting with unexpected ingredients, such as matcha and coconut, to create unique and appealing coffee beverages.
3. High Caffeine - Coffee companies are innovating with blended beans to make potent and highly caffeinated brews for enthusiasts who desire an extra kick.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage exotic ingredients, unique flavor combinations, and potent brews to create innovative coffee beverages.
2. Hospitality - The hospitality industry can enhance the customer experience by serving coffee with upscale and novel flavor profiles made from unique ingredients.
3. Retail - The retail industry can market unique and potent blends of coffee as a premium product to compete in this highly competitive market.
