Category
Lifestyle
Performance Powders
Trend cluster
Category
Cultured
Caffeine
Coffee flavors turn to exotic cultural ingredients for diversity.
4.4
Trend score
Trend
What is the Cultured Caffeine trend?
Cultured Caffeine: Adding an element of novelty to hot beverages, coffee retailers are turning to exotic cultural ingredients for allure. Adding spices and vegetables often associated with Asian cultures, retailers are looking to not only heighten flavor, but also transform traditional beverage experiences into a more exotic and experiential activity.
Trend themes
Themes within the Cultured Caffeine trend
Three behaviours holding the trend together01
Cultural Ingredients
Coffee retailers are turning to exotic cultural ingredients to elevate traditional hot beverages into a more experiential activity.
02
Flavored Coffee
Coffee enthusiasts are experimenting with unexpected ingredients, such as matcha and coconut, to create unique and appealing coffee beverages.
03
High Caffeine
Coffee companies are innovating with blended beans to make potent and highly caffeinated brews for enthusiasts who desire an extra kick.
Industry implications
What the Cultured Caffeine trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can leverage exotic ingredients, unique flavor combinations, and potent brews to create innovative coffee beverages.
For
Hospitality
The hospitality industry can enhance the customer experience by serving coffee with upscale and novel flavor profiles made from unique ingredients.
For
Retail
The retail industry can market unique and potent blends of coffee as a premium product to compete in this highly competitive market.
Workshop question
What is a popular fad in your industry in the continent furthest from your own? How could you tweak it to appeal to your own local customers?
Trend signals
Trend signals for Cultured Caffeine
Trend score 4.4 out of 10, from popularity 67%, activity 57%, freshness 8%.
Popularity67%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Cultured Caffeine trend
4 featured examples from Mar 25, 2015 to Jan 10, 2017CategoryLifestyle
Aromatic Indian Coffee Recipes
This South Indian Filter Coffee is Unmatched in Flavor
Introducing the traditional South Indian filter coffee to the coffee industry.
CategoryWorld
Purple Potato Lattes
Subspace Coffee Specializes in Making Colorful Taro Lattes
Disruptive innovation opportunity: Offering colorful and unique drink options that cater to the growing demand for visually appealing beverages.
CategoryLifestyle
Matcha Coconut Lattes
This Flavored Coffee Recipe Blends Unexpected Ingredients
Cafes and coffee shops can boost their menu offerings and attract health-conscious customers with innovative matcha-infused beverages like matcha coconut lattes.
CategoryLifestyle
Potent Multicultural Coffees
Black Insomnia Claims to Be the World's Strongest Coffee
Companies in the coffee industry have an opportunity to create unique blends and market them to consumers who are seeking bold flavors and high energy.
