After many years as the co-creative director at Covergirl, actor Drew Barrymore has launched Flower Beauty Cosmetics, her very own make-up line.
With a focus on affordability, Flower Beauty Cosmetics vows to focus on perfecting product formulas rather than having an excessive advertising budget. By forgoing marketing costs, the line is able to maintain low prices and high quality.
Barrymore's philosophy behind Flower Beauty Cosmetics is luxury make-up at affordable prices. Refusing to skimp on quality, products are infused with a botanical Soft-Focus Complex, an ingredient often found in higher-end beauty products. The line includes over 180 items. Products include lip butters, liquid eye liners, nail polishes and illuminating concealers, all for under $15.