Now that many health-conscious women are becoming extremely mindful of what they eat, brands are appealing to them with food-based cosmetics as topical beauty solutions. Infused with fruits, vegetables, herbs, spices and just about anything else that has the potential to appear on a dinner plate, these products are easy to make from scratch, but pre-packaged products offer undeniable convenience.
Capitalizing on the current consumer obsession with superfoods, a number of cosmetic brands like Supermood, Goji Beauté and Evy Jo & Co. flaunt the inclusion of ingredients like chaga mushrooms, goji berries and matcha powder as main selling features.
To appeal to the consumer who is willing to pay a premium for the best ingredients, some of the most indulgent food-based cosmetics are made with champagne and caviar.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
