While doing a beer hair wash or rinse is hardly a new idea, a new company has created a beer based shampoo line. Bröö uses craft beer for a stronger, shinier and more voluminous mane.
With three ranges intended to hydrate, add volume or smooth down hair, Bröö uses B vitamins, proteins and minerals as a natural alternative to silicone based shampoos. While you may be tempted to tap a keg for the same results, the benefit of Bröö is it doesn't have the same lingering scent you would have if you used straight up booze. So if you don't want to smell like a frat house, this is a wonderful option, despite being more expensive than the average can or bottle.
The beer hair wash also comes with a conditioner companion.
Why This Trend Is Growing
- Craft Beer Beauty Products
- The trend of using craft beer in beauty products, like shampoos, provides opportunities for innovative formulations that offer unique benefits to consumers.
- Natural Alternatives to Silicone Shampoos
- The trend of using natural ingredients, like B vitamins, proteins, and minerals, as alternatives to silicone in shampoos presents opportunities for disruptive innovation in the haircare industry.
- Eliminating Lingering Scents in Haircare
- The trend of developing haircare products, such as Bröö shampoo, that provide the benefits of beer without the lingering scent offers opportunities for creating more appealing and versatile options for consumers.
Industries Being Reshaped
- Craft Beer Industry
- The craft beer industry can explore new partnerships and collaborations with beauty and personal care companies to create innovative beer-based beauty products.
- Haircare Industry
- The haircare industry can leverage the trend of using natural ingredients and develop silicone-free formulations that offer the unique benefits associated with craft beer.
- Personal Care Industry
- The personal care industry can tap into the trend of eliminating lingering scents in haircare products and create more appealing options that cater to consumers' preferences.
