Category
Tech
Delegated Interfaces
Trend cluster
Category
Experiential
Social
Brands are adding an experiential element to social media.
4.2
Trend score
Trend
What is the Experiential Social trend?
Experiential Social: Brands are offering consumers greater incentive to communicate online by making the process of sharing more engaging. Social media is so integrated into many consumers' lives, it's become routine. This shift demonstrates that many consumers relish the opportunity to elevate the social media experience from something mundane to something more memorable.
Trend themes
Themes within the Experiential Social trend
Three behaviours holding the trend together01
Experiential Social
Brands are enhancing the social media experience by adding an experiential component to incentivize consumer engagement.
02
Real-time Connection
Messaging apps are revolutionizing how people connect with each other in real-time by allowing them to share experiences with each other nearby.
03
Fandom Emojis
Social media platforms are meeting the growing demands of fandom communities by releasing custom emojis to better engage their fan base.
Industry implications
What the Experiential Social trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Brand marketing strategies are being revolutionized with the increasing need for experiential social media interactions.
For
Technology
Messaging apps continue to leverage real-time connection technology in order to create and enhance new ways for people to connect and share experiences with each other.
For
Entertainment
Fandom communities are an increasingly important part of the entertainment industry, and leveraging this audience through social media channels is a powerful tool for engaging fans.
Workshop question
What's an everyday experience that your brand could tweak to be more memorable?
Trend signals
Trend signals for Experiential Social
Trend score 4.2 out of 10, from popularity 75%, activity 42%, freshness 8%.
Popularity75%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Experiential Social trend
4 featured examples from Mar 25, 2014 to May 13, 2015CategoryMarketing
Quirky Bird Tweet Generators
The Tweet Couple from Cornetto Makes 140 Characters Fun
The Cornetto campaign highlights the potential for innovative and entertaining marketing strategies within the food and beverage industry.
CategoryTech
Experiential Messaging Apps
Meetey Helps You Share Experiences with Others Nearby
Opportunity to develop experiential messaging platforms that enhance real-time sharing of experiences and foster new connections.
CategorySocial Media
Sci-Fi Fandom Emojis
Twitter Has Released Star Wars Emojis to Coincide with the Film's Trailer
Social media providers like Facebook can take a cue from Twitter and introduce branded emojis and emoticons to enhance user engagement.
CategoryMarketing
Social Media Candy Machines
Grey Istanbul's Vending Machines Imagine How Instagram Filters Taste
The advertising industry can leverage social media platforms and integrate with experiential campaigns to create unique and engaging marketing events like Grey Istanbul's #Instaca…
