Twitter has introduced new Star Wars emojis to coincide with the release of the Star Wars: The Force Awakens trailer. The emojis come courtesy of a collaboration between Disney and Lucasfilm, and allow fans to not only express their love for the films, but also announce themselves as dedicated members of the fandom.
The Star Wars emojis are easily accessed by typing in a hashtag for each character. Currently, there are three unlocked emojis available for use, but more have been promised. Fans need only to follow @StarWars to learn about the release of new characters, both old and new, in the future.
The Star Wars emojis are a great attempt on behalf of the social media platform to connect fans on a deeper level.
Why This Trend Is Growing
- FANDOM EMOJIS
- Social media providers can create partnership deals with more franchises to roll out fandom-themed emojis, enhancing user engagement and loyalty.
- BRANDED EMOJIS
- Brands across industries can leverage the power of custom emojis to enhance brand identity, boost online engagement and build a community.
- E-MERCHANDISING
- E-Commerce businesses can expand their product lines by offering themed merchandise like branded emojis and awards to loyal followers
Industries Being Reshaped
- SOCIAL MEDIA
- Social media providers like Facebook can take a cue from Twitter and introduce branded emojis and emoticons to enhance user engagement.
- ENTERTAINMENT
- Entertainment franchises across movie, gaming and anime industries can partner with tech companies to create themed emojis to offer fandom a mark of distinction and increase brand recall.
- E-COMMERCE
- E-Commerce platforms can expand their merchandise offerings by targeting fans with branded merchandise, such as emojis, apparel or lifestyle products.
