Category
World
Layered Getaways
Trend cluster
Category
Airport
Advantage
Location-based technology cuts down waiting time in airports.
2.9
Trend score
Trend
What is the Airport Advantage trend?
Airport Advantage: Consumers who are looking to reduce the time they spend waiting in airports are finding extreme value in location-based technology. This shift not only signals that consumers expect up-to-the-minute information during travel; it also reveals an increase in the level of trust they place in technology when it comes to things like personal planning and time management.
Trend themes
Themes within the Airport Advantage trend
Three behaviours holding the trend together01
Location-Based Technology
The shift towards using location-based technology to reduce waiting time in airports reveals an increase in the level of trust consumers place in technology when it comes to personal planning and time management.
02
Beacon Technology
Beacon technology has revolutionized the airport experience by providing real-time information to travelers and streamlining the customer experience from security to check-in, making air travel a more convenient experience.
03
IoT Airport Services
IoT airport platforms collect passenger data via mobile devices to enhance convenience by cutting wait times in security and providing information promote targeted promotions for customers.
Industry implications
What the Airport Advantage trend means for industry
Where the trend changes the playbookFor
Travel and Tourism
Location-based and IoT technology solutions are revolutionizing the customer experience by providing real-time information, cutting wait times, and streamlining the travel experience for consumers.
For
Retail and Marketing
Beacon technology has transformed airport services by providing opportunities for targeted promotions and real-time information to consumers, opening up a world of possibilities for retail and marketing industries through IoT technology.
For
Technology
The high level of trust consumers place in technology will continue to drive innovation in location-based and IoT technology, streamlining services, and enhancing customer experiences across industries.
Workshop question
What is the least pleasant part of your product or service, and how can you change consumer attitudes toward it?
Trend signals
Trend signals for Airport Advantage
Trend score 2.9 out of 10, from popularity 42%, activity 37%, freshness 8%.
Popularity42%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Airport Advantage trend
4 featured examples from Apr 30, 2015CategoryTech
Airport Navigation Beacons
The FlyBeacon App Helps Emirates Customers Find Their Gate
Airports can explore the use of beacon technology, like FlyBeacon, to enhance the customer experience, provide targeted promotions, and improve efficiency.
CategoryTech
Real-Time Travel Screens
Heathrow's Smart Screen Airport Technology Shows Live Transportation
The transportation industry can leverage real-time travel screens to optimize transportation coordination and improve customer experience.
CategoryTech
Orderly Flight Apps
Travel Pal Uses Beacon Technology to Streamline the Travel Process
Disruptive innovation opportunity: Integrating beacon technology and app solutions in the travel and tourism industry to enhance the overall customer experience.
CategoryTech
IOT Airport Services
Cincinnati Northern Kentucky Airport Cuts Wait Times With New Technology
Applying IOT airport technology and data analytics to streamline security check-in processes, improving efficiency and passenger satisfaction.
