Recruiters turn to hiring practices that emphasize social interaction
Implications - Social media and digital technology have made personal information more public and readily available, transforming the process of recruiting, networking and hiring. However, rather than relying solely on online information, many recruiters are using the digital platform as a means of encouraging interpersonal connections. This shift reveals that although technology cannot replace face-to-face interaction, approached carefully, it can effectively facilitate it.
Workshop Question - How can your brand leverage social media in its hiring process?
Trend Themes
1. Shift to Social Interaction-based Hiring - As recruiters use digital platforms to encourage interpersonal connections in recruiting, hiring practices are shifting toward valuing social interaction more highly.
2. Popularity of Startup/app Networking Services - There is a rise in services that encourage professional networking through either startup apps facilitated by free lunches, or through targeted lunch meetings with skilled workers in order to create quality leads for companies.
3. Adoption of Decentralized Social Networks - Fully decentralized and distributed social networks are being adopted specifically to foster freer interaction between users beyond the traditional choke points.
Industry Implications
1. Human Resources - HR professionals and recruiters can focus on leveraging social interactions in seeking quality candidates who present themselves well online.
2. Technology/software - App developers and startups can benefit from using new technologies to develop apps that provide unique and organic networking opportunities based on themes such as lunch, online descriptions and more.
3. Social Media - The social media industry has the potential to influence hiring by proving new tools that make it easier to search for job candidates and/or create more organic recruitment experiences.
