Category
Tech
Delegated Interfaces
Trend cluster
Category
Social
Hiring
Recruiters turn to hiring practices that emphasize social interaction.
4.3
Trend score
Trend
What is the Social Hiring trend?
Social Hiring: Social media and digital technology have made personal information more public and readily available, transforming the process of recruiting, networking and hiring. However, rather than relying solely on online information, many recruiters are using the digital platform as a means of encouraging interpersonal connections. This shift reveals that although technology cannot replace face-to-face interaction, approached carefully, it can effectively facilitate it.
Trend themes
Themes within the Social Hiring trend
Three behaviours holding the trend together01
Shift to Social Interaction-Based Hiring
As recruiters use digital platforms to encourage interpersonal connections in recruiting, hiring practices are shifting toward valuing social interaction more highly.
02
Popularity of Startup/App Networking Services
There is a rise in services that encourage professional networking through either startup apps facilitated by free lunches, or through targeted lunch meetings with skilled workers in order to create quality leads for companies.
03
Adoption of Decentralized Social Networks
Fully decentralized and distributed social networks are being adopted specifically to foster freer interaction between users beyond the traditional choke points.
Industry implications
What the Social Hiring trend means for industry
Where the trend changes the playbookFor
Human Resources
HR professionals and recruiters can focus on leveraging social interactions in seeking quality candidates who present themselves well online.
For
Technology/Software
App developers and startups can benefit from using new technologies to develop apps that provide unique and organic networking opportunities based on themes such as lunch, online descriptions and more.
For
Social Media
The social media industry has the potential to influence hiring by proving new tools that make it easier to search for job candidates and/or create more organic recruitment experiences.
Workshop question
How can your brand leverage social media in its hiring process?
Trend signals
Trend signals for Social Hiring
Trend score 4.3 out of 10, from popularity 77%, activity 45%, freshness 8%.
Popularity77%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Social Hiring trend
5 featured examples from Nov 8, 2013 to Apr 3, 2015CategoryMarketing
Social Media Recruiting Campaigns
L'Oreal Builds Its LinkedIn Community with a Clever Campaign
Beauty and cosmetics industry can leverage social media campaigns and LinkedIn community building to attract top talent and create a strong brand presence online.
CategoryTech
Startup Networking Apps
Lunchcruit Builds Professional Connections Through Sit-Down Meals
Lunchcruit disrupts the traditional recruiting industry by offering a more personalized and enjoyable experience.
CategoryLifestyle
Food-Focused Recruiting Sites
Lunchcruit Pairs Job Seekers with Companies for Free Lunch Dates
HR departments can utilize Lunchcruit's concept to hire top talent in other industries by offering them a unique and casual recruitment experience.
CategoryTech
Decentralized Social Networks
Synereo Will Use Peer-to-Peer Networking To Foster Interaction
Decentralized social networks present a threat to centralized social media services like Facebook and Twitter by offering a new model for online interaction and content distributi…
CategoryBusiness
Bluetooth Networking Apps
Surf Labs' LiNK App Uses Beacon Technology for Networking
Potential for the development of networking apps that leverage Bluetooth technology and beacon systems to enhance networking experiences.
