Synereo is the world's first fully decentralized and distributed social network. What this means is, unlike centralized social media services like Facebook and Twitter which control data ownership and distribution, Synereo uses peer-to-peer networking to let people interact directly with each other. This peer-to-peer setup means the network cannot be disabled by governments, Internet providers or others with a vested interest in hampering free and open communication.
The system's technology and information flow model are inspired by the brain's neural networks -- a system of nodes communicates based on local rules, without relying on a center of control, with messages relayed through peers on the network. The network embraces a social-consensus philosophy therein posts and messages are prioritized based on what users and their social circles consider interesting and relevant.
Synereo is seeking funding through a crowd sale of AMPs, a cryptocurrency that is integrated into the platform. Its vision is a bold one, and one that could change the future of online social networks by eschewing the Mark Zuckerberg model in favor of a decentralized network.