Decentralized Onboarding App Processes

Mastodon is Simplifying its Sign-Up to Attract Users

Mastodon is a decentralized network where users are able to select from various services with each one independently operated. Currently, the platform allows users to choose from over 12,000 instances and the team is beginning to work around how overwhelming that may be for casual users. To combat that, the team is rolling out a new sign-up process that makes mastodon.social the default option.

New users are still able to choose but mastodon.social offers a more simple way to create an account. The team as Mastodon notes that the decentralization process is "at the forefront of [their] mission." and that the service will only draw in the "people who already care about decentralization then its ability to make decentralization mainstream becomes that much harder."

Image Credit: Mastodon

Decentralized Onboarding
Creating simplified onboarding processes for decentralized networks to attract more users.
Default Option
Leveraging default options to simplify decision-making for casual decentralized network users.
Streamlining Decentralization
Developing streamlined processes to make decentralization more accessible to mainstream users.

Where This Applies

Social Media
Creating decentralized social media networks to offer more user control and privacy.
Blockchain
Incorporating decentralized models and technologies for greater security and transparency.
Startups
Providing simplified decentralized onboarding processes that foster user adoption and growth.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 25%
Activity 35%
Freshness 17%